Presentation
Offered services
Background
- Manage full-funnel Google Ads campaigns: keyword research, ad copywriting, bid strategy, and conversion tracking
- Built internal SOPs for campaign launches, search term reviews, and client reporting
- Specialising in the local services sector across Penang and Kuala Lumpur
- Built campaign structure from scratch including keyword research and match type strategy
- Developed RSA copy assets targeting the KL market
- Implemented conversion tracking via Google Tag Manager on Squarespace
- Monitored auction insights and competitor activity to inform ongoing optimisation





