Vijaya Lalitha Thangavelu
Petaling Jaya, Malaysia
Vijaya Lalitha Thangavelu
Data Driven Marketing
Category : Digital marketing
Quick turnaround on marketing audit and budget optimisation
Need to cut unnecessary marketing spend immediately without losing leads? I specialise in rapid respond marketing strategy and data analysis for business looking to optimise their unit of economics.
What can I do for you this week?
- Budget Lead Audit: Review your current ad spends (Google, META, TikTok or MarketPlace) and identify waste spend.
- Value-Per-Order (VPO) Analysis: Deep dive into your sales and customer data to find which channels actually drive profitable revenue.
- KPI Dashboard Set-up: Build clear, structured data tracking so you stop relying on "intuition" and start scaling based on hard numbers.
Available for immediate, part time hourly contract work. Zero-onboarding lag- let's look at your data and fix the leaks.
Need to cut unnecessary marketing spend immediately without losing leads? I specialise in rapid respond marketing strategy and data analysis for business looking to optimise their unit of economics.
What can I do for you this week?
- Budget Lead Audit: Review your current ad spends (Google, META, TikTok or MarketPlace) and identify waste spend.
- Value-Per-Order (VPO) Analysis: Deep dive into your sales and customer data to find which channels actually drive profitable revenue.
- KPI Dashboard Set-up: Build clear, structured data tracking so you stop relying on "intuition" and start scaling based on hard numbers.
Available for immediate, part time hourly contract work. Zero-onboarding lag- let's look at your data and fix the leaks.
Working hours
- Monday:08h00 To 18h00
- Tuesday:08h00 To 18h00
- Wednesday:08h00 To 18h00
- Thursday:08h00 To 18h00
- Friday:08h00 To 18h00
- Saturday:Not available
- Sunday:Not available
Dual-role executive driving sustainability and digital transformation within the Malaysian circular economy. As Head of Sustainability and Digital Strategy at ERTH (Recycling)and BB Tech (Refurbished), I lead the convergence of e-waste management and digital innovation.
Architected, scaled, and optimized the dual market and marketing technology (MarTech) ecosystem across Malaysia and Singapore. Directed technical strategy, platform deployment, and data governance across 23 brand websites, enterprise data environments, and performance media networks.
Business Administration
Bac Sc in Forestry
- 🇬🇧 English
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