Vinuri Weer

Facebook and Instagram Ads Manager

I run paid social for hotels and I know the difference between a campaign that looks good in Ads Manager and one that fills rooms. Currently managing $6K+ in monthly Meta spend across 14 hotel and villa properties, from audience strategy and creative direction through to booking-engine attribution. What I do: • Meta and Instagram campaign strategy, build, and optimisation • Direct booking campaigns built around seasonality and yield • Creative direction and copy for hospitality audiences • Reporting that connects spend to revenue, not just impressions Background: CIM qualified, BSc (Hons) Marketing from University of Kelaniya, Executive MSc in Digital Marketing. 3.5 years running paid social and PR for hospitality brands. Sectors: Hospitality with prior experience in Education, ICT, FMCG [Home care, Personal care, F&B] Industrial, Interior Design, Engineering and Solar Power