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Presentation
I'm a data-driven SEO consultant with 10+ years of experience building and managing organic search campaigns for businesses that want results they can actually measure. I work with both B2B and B2C clients across a range of industries, including service-based businesses, professional services, AEC, industrial and manufacturing, healthcare, ecommerce, and multi-location organizations.
I work hands-on across the full SEO stack: technical site auditing and fix implementation, on-page optimization, content strategy, keyword research, local SEO, AI visibility, etc. My strengths include diagnosing what's actually holding a site back, fixing the technical foundation, and building a clear strategy around what will move the needle. I work with Screaming Frog, Ahrefs, SEMRush, GA4, Google Search Console, Google Tag Manager, WordPress, Shopify, Squarespace.
Much of my work involves stepping into existing campaigns to figure out what's working, what isn't, and why. That means auditing site architecture, crawlability, content gaps, and backlink profiles, then building a prioritized roadmap that focuses effort where it matters most.
I'm comfortable working alongside internal teams managing content, development, paid media, or analytics, and I focus on clear communication and actionable direction over vanity metrics and vague recommendations.
Clients typically bring me in when:
• Rankings have plateaued or dropped
• Traffic isn't converting the way it should
• They need a strategy for a new site build and migration support at launch
• They aren't sure what they're actually getting from their current SEO provider
• They want a more experienced, independent perspective on their search strategy
• They need help understanding how AI search and LLMs is impacting their visibility
If you're looking for someone who can cut through the noise, identify real opportunities, and build a search program worth investing in, I'd be happy to connect.
I work hands-on across the full SEO stack: technical site auditing and fix implementation, on-page optimization, content strategy, keyword research, local SEO, AI visibility, etc. My strengths include diagnosing what's actually holding a site back, fixing the technical foundation, and building a clear strategy around what will move the needle. I work with Screaming Frog, Ahrefs, SEMRush, GA4, Google Search Console, Google Tag Manager, WordPress, Shopify, Squarespace.
Much of my work involves stepping into existing campaigns to figure out what's working, what isn't, and why. That means auditing site architecture, crawlability, content gaps, and backlink profiles, then building a prioritized roadmap that focuses effort where it matters most.
I'm comfortable working alongside internal teams managing content, development, paid media, or analytics, and I focus on clear communication and actionable direction over vanity metrics and vague recommendations.
Clients typically bring me in when:
• Rankings have plateaued or dropped
• Traffic isn't converting the way it should
• They need a strategy for a new site build and migration support at launch
• They aren't sure what they're actually getting from their current SEO provider
• They want a more experienced, independent perspective on their search strategy
• They need help understanding how AI search and LLMs is impacting their visibility
If you're looking for someone who can cut through the noise, identify real opportunities, and build a search program worth investing in, I'd be happy to connect.
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Background
Search Engine Optimization Consultant / Owner
I’m Zach Karl, a Kansas City-based freelance SEO consultant with 10+ years of experience helping brands grow their visibility in search and turn it into real business outcomes. Search Dog Consulting exists for brands that want honest, common sense SEO and are tired of working with partners that look busy but are really just chasing their own tails.
Digital Marketing Supervisor
- Led and managed a team of digital marketing specialists, providing guidance, mentorship, and support
- Assigned tasks, set goals, and provided regular feedback to team members, fostering their professional growth and development
- Coordinated workflow, managed client priorities, and ensured the timely and successful execution of client projects
- Collaborated with clients to understand their business goals, target audiences, and marketing objectives
- Developed comprehensive digital marketing strategies aligned with clients' objectives, utilizing SEO, paid search marketing, email marketing, and other relevant channels
- Provided lead strategy role for all digital marketing clients and served as a subject matter expert for the agency including tools, processes, and procedures
- Managed the department's revenue and expenditures
- Supported business development efforts through estimate and proposal creation as well as pitch meetings
- Provided thought leadership for agency and contributed to agency marketing plan
- Ensured positive results and relationships with clients and other teams within Voltage, contributing to our mission and core values
- Assigned tasks, set goals, and provided regular feedback to team members, fostering their professional growth and development
- Coordinated workflow, managed client priorities, and ensured the timely and successful execution of client projects
- Collaborated with clients to understand their business goals, target audiences, and marketing objectives
- Developed comprehensive digital marketing strategies aligned with clients' objectives, utilizing SEO, paid search marketing, email marketing, and other relevant channels
- Provided lead strategy role for all digital marketing clients and served as a subject matter expert for the agency including tools, processes, and procedures
- Managed the department's revenue and expenditures
- Supported business development efforts through estimate and proposal creation as well as pitch meetings
- Provided thought leadership for agency and contributed to agency marketing plan
- Ensured positive results and relationships with clients and other teams within Voltage, contributing to our mission and core values
Digital Marketing Supervisor, Organic
As the digital marketing supervisor of organic media at Voltage, I managed a growing team of strategists and associates who specialized in search engine optimization and organic social media. In this role, my responsibilities included:
- Developing processes to improve the efficiency and profitability of our organic work.
- Guiding the training, development, and career growth of team members.
- Driving and supporting organic search strategies that aligned with client-specific goals and KPIs.
- Performing keyword, competitor, and search engine results page research and documentation.
- Assisting in content strategy development through competitive content gap analyses.
- Optimizing on-page SEO factors including page titles, meta descriptions, headers, images, body copy, et cetera.
- Performing technical site audits and supporting the implementation of solutions.
- Utilizing a suite of tools to analyze organic search performance.
- Communicating strategy, analyses, deliverables, and performance results with clients, account management, and other digital marketing team members.
- Working alongside the Web Development and Creative teams to drive the strategy for website builds and launches.
- Developing processes to improve the efficiency and profitability of our organic work.
- Guiding the training, development, and career growth of team members.
- Driving and supporting organic search strategies that aligned with client-specific goals and KPIs.
- Performing keyword, competitor, and search engine results page research and documentation.
- Assisting in content strategy development through competitive content gap analyses.
- Optimizing on-page SEO factors including page titles, meta descriptions, headers, images, body copy, et cetera.
- Performing technical site audits and supporting the implementation of solutions.
- Utilizing a suite of tools to analyze organic search performance.
- Communicating strategy, analyses, deliverables, and performance results with clients, account management, and other digital marketing team members.
- Working alongside the Web Development and Creative teams to drive the strategy for website builds and launches.
Senior SEO Specialist
Digital Marketing Strategist
Search Marketing Analyst
Online Marketing Specialist
My responsibilities include:
- Search engine optimization for multiple websites
- PPC advertising campaign management including Adwords, Google Shopping, Facebook, Amazon, Pinterest and third party remarketing platforms
- Copywriting and graphic design – developed web content, emails, pop-ups, digital ads, and blog posts
- Direct marketing – email campaign planning, copywriting and design
- Customer support through 24/7 live chat
- Web design and development, including HTML and CSS coding
- Experience with BigCommerce and Shopify eCommerce platforms, and Wordpress and Joomla content management systems
- Built, designed, and managed a Wordpress blog site
- Experience with Google Analytics, Search Console, My Business, and AdWords
- Social Media Management – Facebook, Pinterest, Twitter & Instagram
- Search engine optimization for multiple websites
- PPC advertising campaign management including Adwords, Google Shopping, Facebook, Amazon, Pinterest and third party remarketing platforms
- Copywriting and graphic design – developed web content, emails, pop-ups, digital ads, and blog posts
- Direct marketing – email campaign planning, copywriting and design
- Customer support through 24/7 live chat
- Web design and development, including HTML and CSS coding
- Experience with BigCommerce and Shopify eCommerce platforms, and Wordpress and Joomla content management systems
- Built, designed, and managed a Wordpress blog site
- Experience with Google Analytics, Search Console, My Business, and AdWords
- Social Media Management – Facebook, Pinterest, Twitter & Instagram
Copywriter
- Produced creative content for promotional advertisements and marketing materials
- Customized brand messaging to reach and capture B2B and B2C audiences
- Presented clients with targeted copy options based on individualized marketing objectives
- Created copy for branding, messaging platforms, social media, press releases, digital and print
advertisements, articles and reports, and more
- Collaborated on projects with various teams: accounts, design, web development, HR, market
research
- Worked flexible hours to meet dynamic deadlines and changing client needs
- Crafted and edited copy for a technical-minded health sciences audience
- Developed a working understanding of health science industry jargon to efficiently communicate
client messaging
- Customized brand messaging to reach and capture B2B and B2C audiences
- Presented clients with targeted copy options based on individualized marketing objectives
- Created copy for branding, messaging platforms, social media, press releases, digital and print
advertisements, articles and reports, and more
- Collaborated on projects with various teams: accounts, design, web development, HR, market
research
- Worked flexible hours to meet dynamic deadlines and changing client needs
- Crafted and edited copy for a technical-minded health sciences audience
- Developed a working understanding of health science industry jargon to efficiently communicate
client messaging
Bachelor of Science
Mass Media: Applied Advertising
🇬🇧English
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Working hours
Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday â–ª Today
Closed
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