Details

Description

Student Acquisition Campaign – German Virtual School (Kenyan Market)

Project Overview

German Virtual School is an online German language academy preparing students for internationally recognized proficiency levels (A1–C2). Our primary target market is Kenyan students and professionals seeking academic, migration, or career opportunities in Germany.

We are launching a structured student acquisition campaign ahead of our May semester intake. The goal is to recruit serious students who are willing to secure their seat through a paid reservation model.

This is a performance-based marketing project focused on measurable enrollment results.

Primary Objective

To generate qualified leads and convert them into paying students who:

Pay the Ksh 2,500 seat reservation fee

Begin installment payments toward the full semester fee (Ksh 38,000)

The marketer’s success will be measured strictly by confirmed student payments.

Target Audience

Kenyan students aged 18–35

University graduates

Nurses and healthcare professionals

Individuals planning relocation to Germany

Students interested in German for academic or professional advancement

The campaign should focus on individuals with genuine financial intent and strong motivation to enroll.

Scope of Work

The selected marketer will:

Develop and execute a lead generation strategy

Promote the school through digital channels (Facebook, Instagram, TikTok, WhatsApp, etc.)

Create compelling messaging around:

Opportunities in Germany

Structured learning pathway

Affordable installment model

Limited seat availability

Drive interested prospects to register through a tracked referral system

Follow up with prospects to encourage payment of the seat reservation fee

Provide weekly reports on:

Leads generated

Conversations initiated

Conversions achieved

Payment Model

This project is commission-based.

Ksh 500 for every student who pays the Ksh 2,500 seat reservation fee.

Additional Ksh 1,500 once the student completes full semester payment.

Maximum commission per student: Ksh 2,000.

Commissions are paid only after verified payment confirmation.

Timeline

Campaign start: Immediately
Campaign end: Beginning of May semester

The marketer is expected to generate consistent results within this pre-semester window.

Deliverables

Consistent flow of qualified leads

Confirmed paid seat reservations

Weekly performance updates

Strategic recommendations for improving conversions

Ideal Candidate Profile

We are looking for a marketer who:

Has experience in lead generation or student recruitment

Understands the Kenyan digital audience

Is self-driven and performance-oriented

Is comfortable working in a commission-based structure

Thinks strategically and works independently

This role has potential for long-term collaboration as the school grows and expands future intakes.