Details

Description

Freelance Social Media Marketing & Lead Generation Specialist
About the Role

We are looking for an experienced Freelance Social Media Marketing Specialist to manage and optimise paid advertising campaigns across multiple digital platforms. The main goal of this role is to generate high-quality sales enquiries, improve lead conversion, and support business growth through effective campaign management and marketing automation.

Experience Required
Minimum 3–5 years of hands-on experience in digital marketing, paid advertising, and lead generation
Proven track record of generating qualified enquiries and improving ROI through social media campaigns
Experience working with small to medium-sized businesses is preferred

Key Responsibilities
Plan, create, manage, and optimise paid campaigns across:
Facebook / Instagram Ads
Google Ads
LinkedIn Ads (preferred but optional)
Other relevant digital platforms where suitable
Develop lead generation strategies focused on:
Increasing sales enquiries
Lowering cost per lead
Improving conversion rates
Build and optimise:
Landing pages for campaigns
Lead capture forms
Thank-you pages and conversion funnels
Set up and manage marketing automation workflows, including:
Automated enquiry response systems
Email follow-up sequences
CRM integrations
Lead nurturing automation
Track and analyse campaign performance:
CTR
CPC
CPL
Conversion rate
ROAS / ROI
Provide regular reporting and recommendations for improvement
Required Skills
Strong experience with:
Meta Ads Manager
Google Ads
Conversion tracking & pixels
Retargeting campaigns
Funnel strategy
A/B testing
Experience with landing page and automation tools such as:
WordPress
Elementor
Mailchimp
HubSpot
Zapier
CRM systems or equivalent tools
Ideal Candidate
Results-driven and analytical mindset
Strong communication and reporting skills
Able to work independently and suggest strategic improvements
Focused on generating measurable business outcomes, not just likes and impressions