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Service overview
Fix iOS attribution loss and ensure your Meta campaigns receive clean, highly accurate conversion signals. Standard browser pixels miss up to 30% of sales data. This service connects server-side Meta Conversions API (CAPI) to recover untracked conversions, train Meta’s algorithm on accurate buyer profiles, and decrease your Cost Per Acquisition (CPA).
Included Deliverables
Server-Side Tracking (CAPI): Full installation via Google Tag Manager (GTM) Server Container, Stape, or direct Shopify/WooCommerce API.
Custom Event Deduplication: Standardizing Purchase, AddToCart, InitiateCheckout, and ViewContent events to prevent double-counting.
Event Quality Match Score: Optimization to increase match quality score above 8.0/10 using hashed customer parameter data.
Domain Verification & Aggregated Measurement: Complete domain assignment and custom priority event configuration.
Included Deliverables
Server-Side Tracking (CAPI): Full installation via Google Tag Manager (GTM) Server Container, Stape, or direct Shopify/WooCommerce API.
Custom Event Deduplication: Standardizing Purchase, AddToCart, InitiateCheckout, and ViewContent events to prevent double-counting.
Event Quality Match Score: Optimization to increase match quality score above 8.0/10 using hashed customer parameter data.
Domain Verification & Aggregated Measurement: Complete domain assignment and custom priority event configuration.
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