
Creating a comprehensive marketing plan for your business, including analysis, strategy, and an action plan
Service overview
Successful marketing doesn’t start with launching ad campaigns. It starts with understanding the market, customers, and competitors, and identifying the opportunities worth investing in.
I offer a customized, comprehensive marketing plan for your business, combining strategic analysis with execution planning to help you make informed, measurable marketing decisions.
What does the marketing plan include?
Current situation analysis: Review of your business, products, and services, along with a SWOT analysis.
Market analysis: Research into market trends, opportunities, and challenges.
Competitor analysis: Research on 8 competitors, identifying their points of differentiation and opportunities to compete.
Target audience analysis: Defining customer segments and creating two buyer personas.
Marketing objectives: Setting measurable goals.
Marketing strategy: Defining positioning, competitive advantage, and the marketing mix.
Digital marketing strategy: Selecting the main channels and defining the role of each one.
Content and campaigns: Developing 3 marketing campaign ideas and 12 content ideas.
Customer journey: Mapping the stages of attracting, converting, and retaining customers.
Action plan: Creating a 90-day work schedule covering activities and priorities.
Marketing budget: Recommending how to allocate the budget across channels and activities.
Performance measurement: Defining key performance indicators (KPIs) and methods for monitoring and improvement.
What you’ll receive
A professional 30–40-page PDF containing analyses, strategies, and recommendations, along with implementation tables, a proposed budget, and performance indicators.
Why choose my service?
I combine experience in digital marketing with an understanding of sales and business development. This helps me create plans connected to real business goals, rather than just theoretical suggestions.
Note: The service covers creating a plan for one business only. It does not include campaign execution, content production, or advertising spend.
Don’t market by guesswork… start with a clear strategy and an actionable plan.
