I support companies in the design, implementation and analysis of experiments aimed at maximizing their conversion rates and the performance of their digital journeys. With several years of experience in CRO and a complete mastery of the main tools on the market (AB Tasty, Contentsquare, Piano Analytics, Google Optimize, Commanders Act, GTM...), I combine analytical rigor and UX sense to identify high-impact levers.
Each test is designed to generate measurable and sustainable gains, based on data and continuous experimentation.