Abdul Amara

*Social Media Marketing Manager*

A results-driven Social Media Marketing Manager who builds brand presence, engagement, and revenue through strategic content and data-backed campaigns. Skilled at translating business goals into platform-specific strategies across Meta, Instagram, LinkedIn, TikTok, X, and YouTube.

*Core Expertise*
- *Strategy & Planning*: Develops full-funnel social media roadmaps aligned with brand voice, product launches, and quarterly KPIs. Manages content calendars, campaign briefs, and budget allocation.
- *Content & Creative Direction*: Leads ideation, copy, and visual direction for posts, reels, stories, and ads. Collaborates with designers, videographers, and UGC creators to maintain high creative standards.
- *Paid Social & Growth*: Plans, launches, and optimizes paid campaigns. Experienced with Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager. Focused on CPA, ROAS, CTR, and LTV.
- *Community & Engagement*: Builds and nurtures active communities. Handles comment moderation, DMs, influencer outreach, and brand reputation management.
Analytics & Reporting Tracks performance using Meta Business Suite, Google Analytics, Sprout Social/Hootsuite, and native insights. Turns data into weekly reports with clear insights and next steps.
Trend & Competitor Analysis
Monitors platform algorithm changes, emerging trends, and competitor activity to keep content fresh and relevant.

Key Strengths
Data storytelling, A/B testing, audience segmentation, influencer partnerships, crisis comms, and cross-functional collaboration with sales, product, and PR teams.

Impact Focus
Drive measurable growth in reach, engagement, follower quality, website traffic, and conversions while protecting brand integrity and voice.