Afrin Shaik

• Supported go-to-market execution for Target's Creator and Club Target programs, blending influencer partnerships, data, and digital media strategy to drive omnichannel growth.
• Collaborated with product, media, and analytics teams to define audience strategy, reporting frameworks, and product positioning for integrated commerce solutions.
• Developed automated dashboards and insight reports using Excel, Power BI, and Google Analytics to measure campaign and product adoption success.
• Presented insights to product and marketing leads, influencing data-driven product roadmap decisions.
• Partnered cross-functionally with engineering and vendorteams to enhance product integration and improve user experience.
• Partnered with Impact, HubSpot, CIQ, and Duel to maintain third-party integrations and ensure consistent product performance across Target's ecosystem

Built and nurtured partnerships across 12 affiliate portfolios in APAC, the UK, and DE, helping brands grow their reach and revenue by 30% in Q3 & Q4 2022 through thoughtful collaboration and well-executed product campaigns.

Turned data into clarity by creating dashboards in Tableau, Power BI, and Excel — helping partners see what worked, what didn’t, and where to focus next for better adoption of affiliate products.

Worked closely with product and marketing teams to shape positioning, ensuring new product launches and campaigns truly reflected partner needs and market realities.

Analysed performance results and shared clear, actionable insights that led to smarter media investments and improved ROI.

Negotiated placements and guided campaigns across markets to strengthen visibility and drive genuine engagement for clients’ products.

●Transformed customer success from reactive support to a proactive, strategic function, identifying upsell and cross-sell opportunities that boosted partner engagement and revenue growth.
●On-boarded 70+ accounts and built long-term client relationships, enabling adoption of product features and services.
●Led 15+ quarterly training sessions on product features and best practices for clients and agency teams, improving adoption and engagement.
●Analyzed performance metrics using Tableau, Google Analytics, and dashboards to provide actionable insights that informed client marketing strategies and product positioning.
●Created 6 compelling case studies leveraging client performance data (STAR method) to showcase product value, enhance marketing collateral, and drive new business acquisition.
●Led a 3-member team for UK-based agencies, increasing client base by 50% and expanding account volume.