I'm an entrepreneur who built and runs a large-scale online retail business — a catalog of 50,000+ products sold across multiple marketplaces, with a small team handling sales and operations. Running this at scale for years has taught me what actually moves a business forward: not theory, but the daily decisions around margins, budget, logistics, and where to put your attention when everything feels urgent at once.

Along the way I picked up hard technical skills out of necessity rather than by going to school for them. I manage and optimize paid advertising (Google Ads, Shopping campaigns) at real budget scale, I've audited and fixed feed and bidding problems that were quietly burning money, and I've built custom tools for my own store — checkout upsell widgets, product finder tools, automated image processing, dashboards that turn sales data into decisions. I use AI-assisted development to build fast without needing a full dev team behind me.

So what I bring isn't "I know how to run ads" in isolation — it's the perspective of someone who owns the P&L and has to make every dollar of ad spend earn its place, plus the technical ability to actually build the fix instead of just pointing it out. I'm equally comfortable talking business strategy, growth, and operations as I am opening the Google Ads dashboard and finding exactly which product is bleeding budget.

I speak Ukrainian and Russian natively and work in English for project communication.