⚡
Presentation
Ankita Kar – Freelance Digital Marketing Consultant
Helping brands grow through smart ads, clear strategy, and data-driven decisions
📍 Bangalore | 🌍 Remote
About Me
I’m a Digital Marketing Specialist with 7 years of hands-on experience managing paid advertising, analytics, and growth strategies across multiple industries. I’ve worked with education institutions, tours and travel, event management, agencies, and businesses to improve visibility, acquire users, and increase ROI through thoughtful, performance-led marketing.
What sets me apart is my focus on understanding why campaigns work, not just reporting numbers. I combine data, market signals, and experience to make informed decisions—even when the data isn’t perfect.
What I Do:
* Paid Advertising & Performance Marketing
Meta Ads (Facebook & Instagram)
Google Ads (Search & Display)
Campaign setup, optimisation, and scaling
Budget planning and ROAS improvement
* Strategy & Analytics
End-to-end campaign tracking
Performance analysis & reporting
Funnel and conversion optimisation
Testing frameworks (what to test, scale, or stop)
* SEO & Content Support
SEO audits and keyword planning
Website optimisation coordination
SEO-friendly content strategy support
* Social Media Management
Strategy and content direction
Paid + organic alignment
Brand consistency across platforms
Key Results & Achievements
📈 83% increase in user acquisition through strategic SEM and paid campaigns
💰 33% improvement in ROAS by optimising budgets and performance signals
🎯 15% increase in conversion rate through retargeting and creative testing
💼 Managed ₹2 crore annual ad budget across multiple digital platforms
Helping brands grow through smart ads, clear strategy, and data-driven decisions
📍 Bangalore | 🌍 Remote
About Me
I’m a Digital Marketing Specialist with 7 years of hands-on experience managing paid advertising, analytics, and growth strategies across multiple industries. I’ve worked with education institutions, tours and travel, event management, agencies, and businesses to improve visibility, acquire users, and increase ROI through thoughtful, performance-led marketing.
What sets me apart is my focus on understanding why campaigns work, not just reporting numbers. I combine data, market signals, and experience to make informed decisions—even when the data isn’t perfect.
What I Do:
* Paid Advertising & Performance Marketing
Meta Ads (Facebook & Instagram)
Google Ads (Search & Display)
Campaign setup, optimisation, and scaling
Budget planning and ROAS improvement
* Strategy & Analytics
End-to-end campaign tracking
Performance analysis & reporting
Funnel and conversion optimisation
Testing frameworks (what to test, scale, or stop)
* SEO & Content Support
SEO audits and keyword planning
Website optimisation coordination
SEO-friendly content strategy support
* Social Media Management
Strategy and content direction
Paid + organic alignment
Brand consistency across platforms
Key Results & Achievements
📈 83% increase in user acquisition through strategic SEM and paid campaigns
💰 33% improvement in ROAS by optimising budgets and performance signals
🎯 15% increase in conversion rate through retargeting and creative testing
💼 Managed ₹2 crore annual ad budget across multiple digital platforms
🛠️
Offered services
📌
Performance Marketing (Package starting at $15)
BASIC — Performance Audit & Strategy Setup
Best for: Businesses starting out or fixing poor performance
Includes:
Ad account audit (Meta / Google Ads)
Funnel & tracking review
Audience and o ...
15 $ Per hour
💼
Meta & Instagram Social Media Marketing (Paid + Organic) - Monthly Package
I help brands grow on Meta and Instagram by turning content and ads into measurable results. My service focuses on building consistent visibility, strong engagement, and lead generation through a ...
200 $
🧰
Full-Funnel Digital Growth Consultation
I help businesses grow by looking at the entire customer journey, not just ads. My approach starts with understanding your business, market, and customers deeply before recommending any tactics.
I ...
15 $ Per hour
📋
Background
Head of Digital Marketing
* Digital Strategy & Planning (Paid & Organic)
Lead the development and execution of integrated digital marketing
strategies to enhance the university’s visibility and engagement across
online platforms.
* Social Media Management
Oversee and manage all official social media handles representing academic programs, student life, institutional milestones, and non-academic events.
* Branding & Institutional Promotion
Lead university branding initiatives across digital platforms to ensure a
strong, cohesive identity.
* SEO Optimization & Website Coordination
Direct SEO strategies, including keyword planning, content optimisation, and technical SEO audits, to improve organic search rankings and web traffic.
Collaborate with the web development team to ensure the website is user
friendly, updated, and aligned with marketing goals.
* Interdepartmental Collaboration
Collaborated closely with academic departments and the admissions team to drive the promotion of academic programs, support admissions outreach, and ensure consistency in institutional messaging across digital platforms..
* Performance Monitoring & Team Leadership
Oversee digital marketing & design team members, assign responsibilities,
and ensure timely execution of plans
Lead the development and execution of integrated digital marketing
strategies to enhance the university’s visibility and engagement across
online platforms.
* Social Media Management
Oversee and manage all official social media handles representing academic programs, student life, institutional milestones, and non-academic events.
* Branding & Institutional Promotion
Lead university branding initiatives across digital platforms to ensure a
strong, cohesive identity.
* SEO Optimization & Website Coordination
Direct SEO strategies, including keyword planning, content optimisation, and technical SEO audits, to improve organic search rankings and web traffic.
Collaborate with the web development team to ensure the website is user
friendly, updated, and aligned with marketing goals.
* Interdepartmental Collaboration
Collaborated closely with academic departments and the admissions team to drive the promotion of academic programs, support admissions outreach, and ensure consistency in institutional messaging across digital platforms..
* Performance Monitoring & Team Leadership
Oversee digital marketing & design team members, assign responsibilities,
and ensure timely execution of plans
Senior Digital Marketing Executive
Managed an annual budget of ₹2 crore, effectively optimizing allocation
across digital platforms to achieve a 33% improvement in ROAS.
Designed and implemented data-driven marketing strategies, leading to
an 83% increase in user acquisition within a year.
Conducted trend analysis and provided actionable insights to improve
campaign efficiency and effectiveness.
Collaborated with internal stakeholders to align marketing efforts with
broader organizational goals, ensuring high conversion ratios.
Prepared and presented detailed performance reports, tracking KPIs and
ROI for all major campaigns
across digital platforms to achieve a 33% improvement in ROAS.
Designed and implemented data-driven marketing strategies, leading to
an 83% increase in user acquisition within a year.
Conducted trend analysis and provided actionable insights to improve
campaign efficiency and effectiveness.
Collaborated with internal stakeholders to align marketing efforts with
broader organizational goals, ensuring high conversion ratios.
Prepared and presented detailed performance reports, tracking KPIs and
ROI for all major campaigns
Senior Digital Marketing Specialist
Spearheaded SEM and social media campaigns, driving significant brand
visibility and audience engagement.
Conducted comprehensive data analysis using Google Analytics,
identifying optimization opportunities and implementing effective
strategies.
Implemented creative and audience optimization tactics to improve
campaign effectiveness and achieve KPIs.
Developed scalable processes for campaign and lead management,
ensuring consistency and best practices.
visibility and audience engagement.
Conducted comprehensive data analysis using Google Analytics,
identifying optimization opportunities and implementing effective
strategies.
Implemented creative and audience optimization tactics to improve
campaign effectiveness and achieve KPIs.
Developed scalable processes for campaign and lead management,
ensuring consistency and best practices.
Digital Marketing Executive
Executed social media and PPC campaigns
Conducted SEO audits using SEMrush and Google Analytics
Prepared weekly client performance reports
Conducted SEO audits using SEMrush and Google Analytics
Prepared weekly client performance reports
Bachelor of Arts
🇬🇧English 🇮🇳Hindi
🕐
Working hours
Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday ▪ Today
Closed
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