BASIC — Performance Audit & Strategy Setup
Best for: Businesses starting out or fixing poor performance

Includes:
Ad account audit (Meta / Google Ads)
Funnel & tracking review
Audience and opportunity analysis
Clear optimisation recommendations
Actionable growth roadmap (PDF)

STANDARD — Ongoing Performance Management
Best for: Businesses looking for steady growth
Includes:
Campaign setup & management (Meta and/or Google Ads)
Audience targeting & segmentation
Creative and messaging optimisation
Budget and performance optimisation
Conversion tracking checks
Weekly performance report & insights

PREMIUM — Full-Funnel Growth & Scaling
Best for: Brands ready to scale with strategy
Includes:
Full-funnel growth strategy (awareness → conversion)
Advanced audience research & testing framework
Creative direction and ad angle strategy
Scale/kill decision-making
Retargeting & funnel optimisation
Weekly strategy calls + detailed reporting

Add-On Services (Optional)
Conversion tracking setup (GA4 / Meta / Google Ads)
Landing page & funnel review
Creative performance analysis
Monthly strategy consultation