Annette kong

Freelance E-commerce & Digital Marketing Specialist

I help small businesses and growing brands improve their online presence, attract more customers, and increase sales through practical, data-driven marketing.

With experience across e-commerce, digital marketing, sales, customer retention, content creation, and business development, I can support your business from strategy to execution.

What I Can Help With

E-commerce Management — Shopify, product listings, inventory, promotions, and online store optimization
Food Delivery Platforms — DoorDash, Uber Eats, Fantuan setup, product management, inventory updates, and promotional campaigns
Social Media Marketing — Instagram, Xiaohongshu (RED), WeChat, TikTok, and Facebook
Content Creation — Social media posts, promotional graphics, short-form videos, and marketing materials
Paid Advertising — Google Ads and Facebook/Meta Ads
Marketing Strategy — Competitor analysis, customer analysis, campaign planning, and market opportunity research
CRM & Customer Retention — Customer segmentation, re-engagement campaigns, membership programs, and promotional strategies
Branding & Rebranding — Brand positioning, promotional materials, website improvements, and online presence
Sales & Business Development — Lead generation, customer acquisition, merchant outreach, and revenue-focused initiatives
Operations & SOPs — Process improvement, SOP development, sourcing, inventory coordination, and customer service workflows

Why Work With Me?

I combine marketing creativity with a strong understanding of **sales, customer behaviour, and business operations**. Rather than simply creating content, I focus on how marketing activities can contribute to customer acquisition, engagement, retention, and revenue.

I have generated CAD $25,000+ in revenue through promotional campaigns, re-engaged 80%+ of clients through a data-driven membership program, and worked with 40+ merchants in a business development environment.
If you need someone who can think strategically, execute independently, and understand both marketing and the business side, I would be happy to help.