Consulting for HoReCa: from an idea to a profitable and atmospheric business

For whom:
Owners and investors who want to open a new establishment or restart an existing one. For those who are looking not just for a consultant, but for a partner who will dive deep into the project.

My approach:
I don't work according to templates. Each project is a detailed study of all stages: from the idea and finance to the menu, marketing and operational work. My goal is to create for you not just an establishment, but a sustainable and atmospheric business with a clear economy and a loyal audience.

What do I do:

Analysis and strategy
— I develop and package the concept.
— I consider the financial model: investments, income/expense forecast, break-even point, risks.
— I make a menu and a bar list with cost calculation and pricing.

Marketing & Launch
— I am preparing a step-by-step promotion plan: from announcements to the first 90 days of work.
— I develop a content strategy, including discovery scenarios and engaging activities.
— I help with the packaging of the owner's or boss's personal brand.

Operations and documents
"I select the necessary equipment.
– I advise on obtaining permits and licenses for alcohol.
– I develop work standards for personnel (SOP).

Audit and optimization of existing establishments
— I diagnose problem areas: finances, purchases, menus, marketing.
— I offer an optimization plan and a restart strategy.
— I implement systems to increase the average check and retain guests (loyalty programs, combo sets, delivery).

What you get as a result:

— A systemic solution where all stages are interconnected: from the economy to the atmosphere.
— Transparent calculations based on data, not just intuition.
— Ready-to-use documents: financial models, plans, flow charts, scripts.
– Practical advice adapted to the Russian market and legislation.

Format of work:
– Full support for the launch on a turnkey basis.
– Consultations on individual tasks with step-by-step implementation.