Performance Marketing professional with hands-on experience managing and optimizing digital advertising campaigns across Meta and other paid media platforms. Experienced in developing audience targeting strategies, launching campaigns, monitoring performance, analyzing key metrics, and optimizing campaigns based on data to improve results.

Responsible for planning and executing campaigns based on different marketing objectives, including lead generation, messaging, engagement, and conversion. Also experienced in creating ad copy, testing different creatives and audiences, analyzing campaign performance, and preparing performance reports with actionable insights.

My experience also includes working with businesses in different industries, including travel, retail, and B2B, giving me practical exposure to adapting marketing strategies based on different audiences, products, and business objectives.