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Marcel Da Silva - cover
Marcel Da Silva

Marcel Da Silva

Copywriter and Translator
📍 Rio de Janeiro, Brazil · (0) · Member since July 2026
Availability
🏠 Works remotely / from home Yes No
🧰 Travels to client Yes No

Presentation

I am a bilingual copywriter and translator (English/Portuguese) with hands-on experience in digital marketing, specialized in writing high-converting ad copy for Meta and Google Ads, and technichal translation and game+software localization. My expertise includes persuasive copywriting, audience research, and campaign messaging aligned with paid traffic strategy — so every ad isn't just well-written, but built to perform.

I support my clients from understanding their offer and target audience to delivering ready-to-launch ad copy, with clear messaging, strong hooks, and calls-to-action that drive clicks and conversions — allowing them to focus on what matters most: scaling their business.
🛠️

Offered services

5 services
📋

Background

Media Buyer and Automation Specialist
3OP Media · 02/12/2023 – 24/02/2025
Managed multi-channel performance campaigns across Google Ads, Meta Ads, and YouTube Ads for up to 8 simultaneous clients in the U.S. market, overseeing monthly budgets of $700–$1,000 per client and combining paid media strategy with direct-response copywriting to drive qualified lead generation and brand growth.
• Delivered consistent results through a tested and validated A/B testing framework, refining audience segmentation, creatives, and funnel structure over successive optimization cycles, consistently improving campaign performance and reducing CPL via CRM Go High Level.
Growth marketing specialist
Atraindo Clientes · 16/01/2023 – 11/11/2023
Managed full-funnel digital marketing campaigns across Google Ads, YouTube Ads, Facebook, and Instagram for a diverse client portfolio including healthcare professionals, dentists, restaurants, local businesses, and a metallurgic factory, overseeing monthly budgets of $800–$1,000 per client.
• Drove continuous A/B testing, audience segmentation refinement, and cross-platform campaign management across the Brazilian market, contributing to lead generation improvements of up to 60% across key client accounts.
Copywriter
Anatomy Marketing Médico · 01/11/2022 – 16/01/2023
Produced 7–15 social media copy pieces daily across multiple medical specialties, supporting paid social campaigns with conversion-focused content tailored to each client's brand voice and target patient audience.
Copywriter
Disruptiveverse.com.br · 15/02/2022 – 16/01/2023
Created content for web stories and articles covering technology, Metaverse, and cryptocurrencies, translating complex topics into clear, conversion-focused copy for a fast-evolving digital market.
Copywriter
Maistmepo.com.br · 05/01/2022 – 16/01/2023
Ghostwrote articles and practical guides for a productivity platform, developing content strategies that fostered audience engagement and supported organic growth.
Freelance Copywriter
Resumodeprodutos.com · 10/05/2021 – 16/01/2023
Produced SEO-optimised sales articles promoting Amazon-affiliated products, with top-performing pieces reaching up to 1 million views in a week and contributing to a 20% revenue increase in the home appliances category
English-Portuguese Translator & Localisation Specialist
Freelancer · 01/01/2017 – Today
10+ years of technical, legal, and creative translation (EN-PT/PT-EN) across oil and gas, legal, medical, and technology sectors — a unique asset for agencies serving bilingual or international markets.
Bachelor in Law
Estácio de Sá · 2016 – 2021
Bachelor in Linguistics translation
PUC RIO · 2012 – 2016
Figma
Figma
22/07/2021
🔍
📄PDF
UX design
15/07/2021
↗️
📄PDF
Copywriting
15/06/2021
↗️
COmplete copywriting course
COmplete copywriting course
01/02/2021
🔍
Sales copywriting
Sales copywriting
07/01/2021
🔍
Punctuation Mastery
Punctuation Mastery
04/01/2021
🔍
Game localization
Game localization
05/02/2017
🔍
🇬🇧English 🇵🇹Portuguese
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Working hours

Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday â–ª Today
Closed
Sunday
Closed

Reviews

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