Marcel Da Silva

Marcel Da Silva

Rio de Janeiro, Brazil

Marcel Da Silva

Copywriter and Translator
Category : Digital marketing
I am a bilingual copywriter and translator (English/Portuguese) with hands-on experience in digital marketing, specialized in writing high-converting ad copy for Meta and Google Ads, and technichal translation and game+software localization. My expertise includes persuasive copywriting, audience research, and campaign messaging aligned with paid traffic strategy — so every ad isn't just well-written, but built to perform.

I support my clients from understanding their offer and target audience to delivering ready-to-launch ad copy, with clear messaging, strong hooks, and calls-to-action that drive clicks and conversions — allowing them to focus on what matters most: scaling their business.

Working hours

  • Monday:08h00 To 18h00
  • Tuesday:08h00 To 18h00
  • Wednesday:08h00 To 18h00
  • Thursday:08h00 To 18h00
  • Friday:08h00 To 18h00
  • Saturday:Not available
  • Sunday:Not available
Managed multi-channel performance campaigns across Google Ads, Meta Ads, and YouTube Ads for up to 8 simultaneous clients in the U.S. market, overseeing monthly budgets of $700–$1,000 per client and combining paid media strategy with direct-response copywriting to drive qualified lead generation and brand growth.
• Delivered consistent results through a tested and validated A/B testing framework, refining audience segmentation, creatives, and funnel structure over successive optimization cycles, consistently improving campaign performance and reducing CPL via CRM Go High Level.
Managed full-funnel digital marketing campaigns across Google Ads, YouTube Ads, Facebook, and Instagram for a diverse client portfolio including healthcare professionals, dentists, restaurants, local businesses, and a metallurgic factory, overseeing monthly budgets of $800–$1,000 per client.
• Drove continuous A/B testing, audience segmentation refinement, and cross-platform campaign management across the Brazilian market, contributing to lead generation improvements of up to 60% across key client accounts.
Produced 7–15 social media copy pieces daily across multiple medical specialties, supporting paid social campaigns with conversion-focused content tailored to each client's brand voice and target patient audience.
Created content for web stories and articles covering technology, Metaverse, and cryptocurrencies, translating complex topics into clear, conversion-focused copy for a fast-evolving digital market.
Ghostwrote articles and practical guides for a productivity platform, developing content strategies that fostered audience engagement and supported organic growth.
Produced SEO-optimised sales articles promoting Amazon-affiliated products, with top-performing pieces reaching up to 1 million views in a week and contributing to a 20% revenue increase in the home appliances category
10+ years of technical, legal, and creative translation (EN-PT/PT-EN) across oil and gas, legal, medical, and technology sectors — a unique asset for agencies serving bilingual or international markets.
  • Figma 22/07/2021
  • UX design 15/07/2021
  • Copywriting 15/06/2021
  • COmplete copywriting course 01/02/2021
  • Sales copywriting 07/01/2021
  • Punctuation Mastery 04/01/2021
  • Game localization 05/02/2017
  • 🇬🇧 English
  • 🇵🇹 Portuguese
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