I have been in charge of managing the information system for 4 years, I have managed the back-office of a mobile application, including system monitoring, updating structured content and securing user data. I also oversaw strategic projects ensuring that budgets and deadlines were met, while setting goals that led to a 20% increase in the active user base.
In a data-driven approach, I designed and managed digital marketing campaigns, particularly in SEO and on social networks, while analyzing user data in order to optimize the customer experience and improve the retention rate. In addition, I supervised and accompanied the team as well as interns, promoting the development of skills and collective performance.
I also organized the company's participation in trade shows, taking care of communication materials and coordination in the field. In this context, I provided trilingual interpretation in French, English and Malagasy in real time for researchers at Queen Mary University of London and local actors, facilitating intercultural exchanges during studies on children and working sessions. I supported the collection of qualitative and quantitative data through the translation of exchanges and interviews, as well as the transcription and translation of documents and audio recordings in the three languages.