Hafsa Aziz

I’m an Amazon and e-commerce specialist with 5+ years of experience managing marketplace growth, advertising, catalogue optimisation and commercial performance across the US, UK and EU.

Currently managing Amazon accounts at ORDO, I work across the full marketplace lifecycle, from product launches and listing optimisation to PPC, DSP, inventory management, forecasting and profitability. My experience spans both brand-side and agency environments, working with Seller Central, Vendor Central and cross-functional teams to turn performance data into actionable growth strategies.

I’ve managed 500+ SKUs, annual advertising budgets exceeding £700k and accounts generating significant revenue, with a strong focus on sustainable growth, contribution margin and advertising efficiency.

**Core expertise:**
- Amazon Account Management — Seller Central and Vendor Central
- Amazon PPC & DSP — campaign strategy, optimisation and budget management
- Listing SEO, A+ Content, Brand Stores and conversion optimisation
- Product Launches, Market Research and Competitor Analysis
- Inventory Management, Demand Forecasting and FBA Operations
- Profitability Analysis, Reporting and Commercial Strategy
- Amazon US, UK and EU Marketplaces

I use tools including Helium 10, Data Dive, SmartScout, Sellerboard, Excel and Power BI to identify opportunities, diagnose performance issues and make data-driven decisions.

My approach is practical and commercially focused: understand what is driving performance, identify what needs to change, and build a clear plan to improve sales and profitability over the long term.