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Presentation
SENIOR MARKETING MANAGER
Luxury | Fragrance | FMCG | Retail | GCC & Middle East
Strategic and results-driven Marketing Leader with 20+ years of experience driving brand growth, market expansion, and ROI optimization across luxury, fragrance, and consumer goods industries. Proven track record of leading cross-functional teams, developing high-impact go-to-market strategies, and executing integrated marketing campaigns (digital, retail, and ATL/BTL).
Expert in P&L ownership, portfolio management, and business development across GCC markets. Recognized for innovative brand repositioning, customer engagement, and delivering sustainable double-digit growth in competitive markets.
Luxury | Fragrance | FMCG | Retail | GCC & Middle East
Strategic and results-driven Marketing Leader with 20+ years of experience driving brand growth, market expansion, and ROI optimization across luxury, fragrance, and consumer goods industries. Proven track record of leading cross-functional teams, developing high-impact go-to-market strategies, and executing integrated marketing campaigns (digital, retail, and ATL/BTL).
Expert in P&L ownership, portfolio management, and business development across GCC markets. Recognized for innovative brand repositioning, customer engagement, and delivering sustainable double-digit growth in competitive markets.
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Offered services
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Background
Division Manager
I supervised the whole business operations of the following fragrance brands:
- Montblanc
- Van Cleef & Arpels
- Lacoste
- Rochas
- Boucheron
- Coach
Estimated revenues: US$20 million
- Montblanc
- Van Cleef & Arpels
- Lacoste
- Rochas
- Boucheron
- Coach
Estimated revenues: US$20 million
Marketing Manager
Directed full-spectrum marketing, sales, and business development for international perfume brands (GUESS, Oscar De La Renta, Caron, Marina De Bourbon, Costume National, Carven).
Achieved 50% market share growth (2015–2019) through retail-tailored joint business plans.
Re-launched GUESS Fragrances, achieving 10M SAR sell-out within 2 years.
Developed Marina De Bourbon into a top-selling brand, exceeding 12M SAR annual retail sales.
Expanded business network by 25% through new channel development (travel retail & e-commerce).
Managed 120+ field staff, created comprehensive Brand Handbooks, and led continuous sales training.
Orchestrated integrated campaigns across OOH, digital, influencer, and in-store activations, driving brand awareness and sales growth.
Achieved 50% market share growth (2015–2019) through retail-tailored joint business plans.
Re-launched GUESS Fragrances, achieving 10M SAR sell-out within 2 years.
Developed Marina De Bourbon into a top-selling brand, exceeding 12M SAR annual retail sales.
Expanded business network by 25% through new channel development (travel retail & e-commerce).
Managed 120+ field staff, created comprehensive Brand Handbooks, and led continuous sales training.
Orchestrated integrated campaigns across OOH, digital, influencer, and in-store activations, driving brand awareness and sales growth.
Sales and Marketing Manager
Launched innovative toy brands across GCC, establishing company as a top-5 distributor.
Drove 100% YoY sales growth, reaching profitability in 2012.
Managed partnerships with Toys R Us, Hamleys, Carrefour, Panda, and ELC.
Created localized POS materials and media campaigns, enhancing retail visibility.
Developed brand portfolio with non-cannibalizing product categories, maximizing shelf space.
Drove 100% YoY sales growth, reaching profitability in 2012.
Managed partnerships with Toys R Us, Hamleys, Carrefour, Panda, and ELC.
Created localized POS materials and media campaigns, enhancing retail visibility.
Developed brand portfolio with non-cannibalizing product categories, maximizing shelf space.
Marketing Manager
Built and led a marketing team, managed a 7000-SKU product portfolio, and executed large-scale brand campaigns.
Developed Lulu Caty into a regional leader in girls’ stationery (>70M SAR revenues).
Directed award-winning integrated media campaigns (TV, print, radio, PR, and in-store).
Negotiated high-value media partnerships with MBC Group and others.
Expanded into new distribution channels, adding 14% to turnover by 2008.
Led Guinness World Record campaign for world’s largest backpack, boosting brand equity.
Developed Lulu Caty into a regional leader in girls’ stationery (>70M SAR revenues).
Directed award-winning integrated media campaigns (TV, print, radio, PR, and in-store).
Negotiated high-value media partnerships with MBC Group and others.
Expanded into new distribution channels, adding 14% to turnover by 2008.
Led Guinness World Record campaign for world’s largest backpack, boosting brand equity.
International Business Exchange Program
A six month exchange where I studied macroeconomics, international business, and business accounting
Engineering with Business Studies
A mechanical engineering degree coupled with business management
🇬🇧English 🇲🇦Arabic
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Working hours
Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday â–ª Today
Closed
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