Hillary Ikhais

I help eCommerce businesses find where they are losing money and fix it.

Most stores focus on getting traffic but ignore what happens after customers arrive. That is where revenue is usually lost.

My work focuses on identifying revenue leaks, improving conversion rates, and increasing customer retention using data.

Services I offer:

Revenue Leak & Churn Analysis
I analyze customer behaviour to identify where users drop off and why they don’t return.

Conversion Optimization
I find friction points in the purchase journey (especially mobile) and recommend fixes that increase sales.

Ad Spend Efficiency Analysis
I identify wasted ad spend and highlight which products or campaigns should be scaled or cut.

Data Dashboards & Insights
I build dashboards that show what is actually driving profit, so decisions are based on data, not guesswork.

Tools: Python (Pandas, NumPy, Scikit-learn), SQL, Looker Studio

I focus on clear, actionable insights, not just reports.