I am an independent growth consultant and performance marketing specialist dedicated to scaling businesses through data-driven media buying and strategic business development. Rather than simply executing tasks, I partner with brands to maximize return on ad spend (ROAS) and drive sustainable revenue growth.

My core expertise includes:

Advanced Media Buying: Architecting and executing high-converting campaigns across Meta Ads, TikTok Ads (including CPAS integrations), and Shopee Ads.

Performance Optimization: Rigorous budget allocation, A/B testing, and campaign scaling to ensure efficient cost per acquisition (CPA) while increasing volume.

Data & Analytics: Deep-dive data analysis to identify bottlenecks in the customer journey and turn complex metrics into actionable growth strategies.

Strategic Growth Consulting: Aligning marketing performance with broader business objectives, drawing from direct entrepreneurial experience building and scaling direct-to-consumer businesses.

I provide the strategic clarity and technical execution necessary to scale efficiently, whether you need a comprehensive audit of your current digital advertising stack or a fractional performance lead to architect your next phase of growth.