Juliana Geh
New York, United States
Juliana Geh
Product Development and Commercialization
Category : Marketing and sales
I'm a product innovation and marketing leader building and scaling brands in the beauty and wellness industry. Skilled at translating consumer insights into product strategy, pipeline and positioning. Experienced in leading cross- functional teams, managing global product pipelines, and delivering best-selling and award-winning launches while maintaining brand integrity and storytelling consistency.
MAIN ACHIEVEMENTS
● Built and scaled a beauty company from the ground up, acting as a general manager
● Created and launched award-winning and best-selling products, breaking 10 year records.
● Reduced COGS by 40% while improving formula efficacy and experience and packaging sustainability.
● Incubated several brands and owned global pipelines from concept to commercialization.
● Led and mentored high-performing teams across product, marketing, and operations.
SERVICES
● End-to-end product development from concept through launch, including product strategy, formulation, packaging, regulatory compliance, and supply chain.
● Partner with founders and cross-functional team to deliver market-ready products that are aligned with brand strategy, on time and within cost target.
● Direct formulation and packaging development with a focus on performance, compliance, and scalability.
● Manage regulatory across U.S. and international markets, mitigating risk throughout development.
● Oversee suppliers and contract manufacturers relationships to support scalable production.
MAIN ACHIEVEMENTS
● Built and scaled a beauty company from the ground up, acting as a general manager
● Created and launched award-winning and best-selling products, breaking 10 year records.
● Reduced COGS by 40% while improving formula efficacy and experience and packaging sustainability.
● Incubated several brands and owned global pipelines from concept to commercialization.
● Led and mentored high-performing teams across product, marketing, and operations.
SERVICES
● End-to-end product development from concept through launch, including product strategy, formulation, packaging, regulatory compliance, and supply chain.
● Partner with founders and cross-functional team to deliver market-ready products that are aligned with brand strategy, on time and within cost target.
● Direct formulation and packaging development with a focus on performance, compliance, and scalability.
● Manage regulatory across U.S. and international markets, mitigating risk throughout development.
● Oversee suppliers and contract manufacturers relationships to support scalable production.
Working hours
- Monday:08h00 To 18h00
- Tuesday:08h00 To 18h00
- Wednesday:08h00 To 18h00
- Thursday:08h00 To 18h00
- Friday:08h00 To 18h00
- Saturday:Not available
- Sunday:Not available
● End-to-end product development from concept through launch, including product strategy, formulation, packaging, regulatory compliance, and supply chain.
● Partner with founders and cross-functional team to deliver market-ready products that are aligned with brand strategy, on time and within cost target.
● Direct formulation and packaging development with a focus on performance, compliance, and scalability.
● Manage regulatory across U.S. and international markets, mitigating risk throughout development.
● Oversee suppliers and contract manufacturers relationships to support scalable production.
● Partner with founders and cross-functional team to deliver market-ready products that are aligned with brand strategy, on time and within cost target.
● Direct formulation and packaging development with a focus on performance, compliance, and scalability.
● Manage regulatory across U.S. and international markets, mitigating risk throughout development.
● Oversee suppliers and contract manufacturers relationships to support scalable production.
Head of product development, product marketing, packaging, regulatory and education
New products launched: 12
Fragrances launched: 2
● Launched #1 best selling product in brand history (2.2x previous bestseller, 10-year record) in 1st year
● Expanded the best seller into a full product line, given its success
● Reduced COGS by 40% portfolio-wide, increasing gross margin significantly while improving formula efficacy and sensorial experience.
● Introduced first brand’s first sampling/gifting program
● Owned innovation and managed all phases of new product development, from concept to launch, including timelines and risk assessment.
● Built 3-year innovation roadmap, strategy, and vision
● Optimized the existing product portfolio/lifecycle, managed COGS, price strategy and launch forecasts.
● Owned portfolio management, consumer insights, budget, formula and packaging development, safety and efficacy tests, copywriting, creative direction, educational materials and blog content, legal and
regulatory compliance, process improvement and implementation.
New products launched: 12
Fragrances launched: 2
● Launched #1 best selling product in brand history (2.2x previous bestseller, 10-year record) in 1st year
● Expanded the best seller into a full product line, given its success
● Reduced COGS by 40% portfolio-wide, increasing gross margin significantly while improving formula efficacy and sensorial experience.
● Introduced first brand’s first sampling/gifting program
● Owned innovation and managed all phases of new product development, from concept to launch, including timelines and risk assessment.
● Built 3-year innovation roadmap, strategy, and vision
● Optimized the existing product portfolio/lifecycle, managed COGS, price strategy and launch forecasts.
● Owned portfolio management, consumer insights, budget, formula and packaging development, safety and efficacy tests, copywriting, creative direction, educational materials and blog content, legal and
regulatory compliance, process improvement and implementation.
Products fully developed: 12
Fragrances fully developed: 4
New brands created: 5
● Incubation: Developed all new Amyris CPG brands - consumer insights and research, definition of brand pillars, vision, positioning, audience, and product innovation (formula and packaging format). Spearheaded the launch of a new men's brand with global reach, successfully creating and executing brand strategy and vision, and product strategy and pipeline.
● Formulated brand and product concept/strategy based on in-depth consumer insights, 3-year innovation pipeline (formula development, packaging format, safety and efficacy tests), price strategy, gifting/holiday
and sampling programs, and owned budget.
● Supported all Amyris brands with ideation of innovative product concepts, data-backed consumer insights, brand and product strategy/pipeline (white-space).
Fragrances fully developed: 4
New brands created: 5
● Incubation: Developed all new Amyris CPG brands - consumer insights and research, definition of brand pillars, vision, positioning, audience, and product innovation (formula and packaging format). Spearheaded the launch of a new men's brand with global reach, successfully creating and executing brand strategy and vision, and product strategy and pipeline.
● Formulated brand and product concept/strategy based on in-depth consumer insights, 3-year innovation pipeline (formula development, packaging format, safety and efficacy tests), price strategy, gifting/holiday
and sampling programs, and owned budget.
● Supported all Amyris brands with ideation of innovative product concepts, data-backed consumer insights, brand and product strategy/pipeline (white-space).
Head of product development, product marketing, packaging & design, regulatory affairs, and supply chain
Products launched: 22, including best sellers and award winners
Fragrances developed: 1 fragrance oil, 2 SKUs (alcohol and oil)
● Played a pivotal role as a founding team member, acting as a general manager and building the company from the ground up. Acquired in 2021
● Drive groundbreaking innovations from concept to launch.
Led portfolio management, product strategy/roadmap, 4-year pipeline, price strategy, gifting/holiday, sampling and promotional programs.
● Owned packaging development and sourcing, and visual identity, formula development, safety and efficacy tests, regulatory affairs and project management.
● Managed production, forecast, inventory and vendor relationships. Owned budget and P&L.
Products launched: 22, including best sellers and award winners
Fragrances developed: 1 fragrance oil, 2 SKUs (alcohol and oil)
● Played a pivotal role as a founding team member, acting as a general manager and building the company from the ground up. Acquired in 2021
● Drive groundbreaking innovations from concept to launch.
Led portfolio management, product strategy/roadmap, 4-year pipeline, price strategy, gifting/holiday, sampling and promotional programs.
● Owned packaging development and sourcing, and visual identity, formula development, safety and efficacy tests, regulatory affairs and project management.
● Managed production, forecast, inventory and vendor relationships. Owned budget and P&L.
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