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Kayla Forsberg

Kayla Forsberg

Executive Assistant & Operations - Startup Support
📍 Basel, Switzerland · (0) · Member since June 2026
Availability
🏠 Works remotely / from home Yes No
🧰 Travels to client Yes No

Presentation

I support founders, executives, and startup teams by keeping operations structured, communication clear, and priorities moving forward.

With experience across startups and corporate environments, I combine executive support with operational thinking. I don’t just manage tasks, I help streamline workflows, improve systems, and ensure teams stay focused on what matters most.

I manage research, fundraising support, and stakeholder outreach, alongside day-to-day operational coordination.

What I can help with:

- Calendar & inbox management
- Investor, market, and competitor research
- CRM management and pipeline organization
- Investor and stakeholder outreach support
- Project coordination (Asana, Jira, etc.)
- Reporting, dashboards, and data organization
- Workflow optimization and operational support

I’m comfortable working across time zones and fast-paced environments, and I bring a proactive, detail-oriented approach to both daily execution and longer-term projects.

If you’re looking for someone who can act as a reliable right hand and help keep your operations running smoothly, I’d be happy to support.
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Offered services

1 service
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Background

Executive Assistant & Operations Consultant
Self-Employed · 01/09/2025 – Today
- Provide high-level operational and executive support to leadership in fast-growing international startups.
- Streamline workflows and reporting by implementing AI tools and process automations.
- Manage day-to-day operations, including coordination, scheduling, and priority tracking across multiple workstreams.
- Support financial operations including expense tracking, tax preparation, and coordination with external accountants.
- Built and managed targeted VC outreach pipelines, supporting fundraising efforts of up to CHF 20M through investor research, CRM management, and campaign execution.
Brand Curator & Account Manager
Lone Design Club LTD · 01/08/2022 – 01/07/2024
- Managed end-to-end operations for 50+ retail pop-up projects across the UK, coordinating brands, landlords, and logistics.
- Generated £300k+ annual revenue by delivering location-specific commercial strategies and hitting monthly targets.
- Oversaw partnerships with 100+ brands, managing relationships, onboarding, and ongoing communication.
- Owned merchandising and e-commerce operations for 1,000+ SKUs, optimizing product presentation and performance.
- Built and executed CRM and outreach strategies, growing a 10k+ brand and customer network.
Merchandising Admin Assistant
YOOX NET-A-PORTER GROUP · 01/02/2022 – 01/08/2022
- Managed intake forecasting, delivery, and reporting for women’s sportswear with a £3M budget at a global luxury retailer.
- Analyzed and monitored stock performance, markdown strategies, and sizing, ensuring optimal stock levels and market responsiveness for over 1,000 SKUs.
- Built strong relationships with wholesale brands to enhance collaboration and ensure timely deliveries.
- Proficiently used BI tools, Excel, Jira, Vex, Fulcrum, and Stockager for data-driven decision-making and troubleshooting stock issues.
- Served as the MAA representative, implementing process improvements to boost and prioritize administrative efficiency and team productivity.
NFS Buying Intern
Nike Inc. · 01/07/2018 – 31/08/2019
- Supported EMEA buying operations for Nike Factory Stores, contributing to reporting, assortment planning, and execution with a focus on mens footwear.
- Analyzed and updated weekly reports, tracked samples, and assisted in assortment planning and purchasing.
- Coordinated cross-functional projects, including product launches and market research initiatives.
- Presented trend and market insights to internal teams.
Masters in Fashion Business Management
University of Westminster · 2020 – 2021
Grade: Distinction
Bachelors in Fashion Buying & Merchandising
University of the Arts London · 2016 – 2020
Grade: First Class Honours
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Google Data Analytics Professional Certificate
15/03/2025
Completed Google's industry-recognized Data Analytics Professional Certificate, gaining hands-on skills in SQL, R, data cleaning, visualization (Tableau), and spreadsheet analysis. Applied to real business datasets across the full analytics workflow.
🇬🇧English
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Working hours

Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday ▪ Today
Closed

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