Khaidi bin Kamaruddin

Brand Strategist · Messaging Architect · Business Development
Petaling Jaya, Selangor · Available for project-based and retainer engagements

About: I work at the intersection of brand positioning, communications architecture, and commercial pipeline development — helping organisations clarify what they stand for, how they say it, and how that translates into measurable business outcomes.
My background spans over a decade across the private sector, political consultancy, and institutional programme design in Malaysia and the broader Global South. I have built messaging frameworks for election campaigns, designed brand development programmes for SMEs, and structured commercial narratives for deals requiring institutional buy-in. I've built brands that have earned cult status and made millions.
What I bring is not generic marketing advice. It is systems-level thinking applied to how your organisation is perceived, how your message lands, and how your pipeline gets built — from positioning all the way to the room where decisions are made.

Services: Brand & Communications Strategy: Positioning audits, brand narrative development, messaging frameworks, stakeholder communication architecture. Built for organisations that need to mean something specific to a specific audience, not just be visible.

Campaign & Messaging Architecture: Message design for high-stakes communications: product launches, institutional programmes, political campaigns, public affairs, and crisis positioning. Structured around behavioural outcomes, not just creative output.
Business Development & Pipeline Structuring

Deal origination support, partnership narrative development, investor and stakeholder presentation architecture, and commercial pipeline strategy for organisations entering new markets or unlocking stalled relationships.

Who I Work With: SMEs preparing for growth or funding. Political principals and campaign teams. Corporates entering new verticals. Institutions requiring structured public communication. Dealmakers who need their commercial case to be airtight before it enters the room.

Engagement Model: Project-based or monthly retainer. Scoped deliverables with defined timelines. No retainers without a clear objective. No vague briefs accepted without a diagnostic session first.

Languages: English · Bahasa Malaysia