Kritika Singh

I am B2B Business Development Professional and can help businesses build high-quality lead pipelines and turn sales & marketing data into actionable insights that improve revenue and reduce wasted spend.

Most companies either struggle with poor-quality leads or rely on guesswork when running campaigns. I solve both by combining precision lead generation with data-backed decision-making.

What I Do
Lead Generation (Core Focus)
Build ICP-aligned, high-quality B2B lead lists
Research decision-makers (CXO, HR, TA, leadership roles)
Use tools like LinkedIn, Apollo, ZoomInfo for accurate sourcing
Verify emails, remove duplicates, ensure CRM-ready data
Segment and prioritize leads for better outreach performance

Sales & Marketing Analytics
Analyze data to identify revenue opportunities
Optimize ad spend and campaign performance
Build dashboards for real-time visibility

ML-Based Insights (Differentiator)
Forecast sales trends and demand
Identify high-potential leads and segments
Optimize campaign timing and targeting
Outcome You Can Expect
High-quality, verified leads ready for outreach
Lower bounce rates and better reply rates
Higher ROI on marketing spend
Better conversion rates
Clear visibility into what’s working (and what’s not)

I work best with startups, D2C brands, and growth-stage companies that want to scale with structured lead generation + data-driven execution, not assumptions.

If you’re generating leads or running campaigns but unsure what’s actually driving results or struggling with lead quality I can help you fix that.