Leandro Rocha

Senior Salesforce Developer — 6+ years turning enterprise chaos into scalable, tested, production-ready solutions. I'm a Senior Salesforce Developer with 6+ years of experience delivering enterprise solutions across Sales Cloud, Service Cloud, CPQ, and Experience Cloud — built for companies like Banco Itaú, L'Oréal LATAM, and Edenred through global consultancies (IBM, Accenture, TCS, Wipro, Globant, Cognizant). I specialize in translating messy business requirements into clean, bulkified Apex and Lightning Web Components that hold up under real production load — not just demo-day code.
My focus is the full lifecycle: architecture, development, integration, testing, and deployment governance. I've built CI/CD pipelines from scratch, integrated Salesforce with ERPs like TOTVS/Protheus and SAP, and shipped an Agentforce/GenAI agent to production for service automation. I'm 4x Salesforce Certified (Platform Developer I, AI Associate, Associate, PSM I) and a Four Star Ranger on Trailhead.
Services I offer:

Apex Development — Triggers, Trigger Handler frameworks, Batch/Queueable/Schedulable Apex, governor-limit-safe bulk processing
Lightning Web Components (LWC) — Custom UI components, Flow integration, Screen Flows
REST/SOAP Integrations — ERP integrations (TOTVS/Protheus, SAP), Named Credentials, JWT Bearer Flow authentication
CI/CD & DevOps — Azure DevOps pipelines, Salesforce DX, sfdx-git-delta, Git version control, Gearset, Flosum
Agentforce / GenAI — Production deployment of AI agents for service automation
Test Coverage & Quality — I've taken orgs from ~44% to 75%+ test coverage on real projects
Security & Data Modeling — Profiles, Permission Sets, Sharing Rules, FLS, LGPD-aware data handling
CPQ — Quote generation, pricing rules, approval processes

Industries I've worked in: Banking/Financial Services, Retail/Cosmetics (L'Oréal), Employee Benefits (Edenred, Pluxee), Pharmaceutical, Insurance, Distribution/ERP-heavy operations
How I work:
Scrum/Agile, JIRA/Bitbucket, distributed and multinational teams (I've worked directly with teams in Brazil, Portugal, and across LATAM). I communicate fluently in Portuguese, English, and Spanish, and I'm comfortable owning delivery end-to-end as the sole Salesforce specialist on a project or plugging into a larger technical team.
What I bring that's different:
Most of my work has been solving integration and governance problems that other developers avoid — reconciling data across CRM and legacy ERP systems, fixing release processes that were breaking production, and building the boring-but-critical infrastructure (CI/CD, test coverage, deployment governance) that makes everything else stable.