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Maria Novikova

Maria Novikova

BI ANALYST & DASHBOARD DESIGNER
📍 Moscow, Russia · (0) · Member since
Availability
🏠 Works remotely / from home Yes No
🧰 Travels to client Yes No
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Presentation

Power BI specialist with experience in commercial and marketing reporting (KPIs, sales funnels).
Creating interactive reports and dynamic dashboards combining data modeling, DAX, and clean UX/UI design.
Business-oriented with a results-driven approach.
Portfolio online:
– ArtWorks Project: interactive gallery inspired by an exhibition in Giverny → bit.ly/ArtWorks_vijose
– Coffee Shop Sales Analysis: Power BI → Behance

Skills & Achievements:
– Designing precise, user-friendly Power BI dashboards with intuitive navigation and key KPIs for fast decision-making.
– Data preparation and transformation using Power Query, creating custom measures with DAX.
– Building clear, structured visualizations that simplify analysis and presentation of results.
– Continuously improving SQL, DAX, and dashboard design skills through real-world projects.
Tools: Power BI, DAX, Power Query, Figma, SQL
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Background

FREELANCE BI ANALYST & DASHBOARD DESIGNER
Freelance · 01/01/2025 – Today
– Designed and developed interactive dashboards in Power BI, combining precise data analysis with smooth navigation to enhance the user experience, with particular attention to clarity and insight
readability
– Prepared and transformed data using Power Query; created customized measures with DAX
– Delivered clear and structured visualizations with intuitive navigation and relevant KPIs to support understanding and decision-making
– Continuously strengthened skills in SQL, DAX, and dashboard design through applied projectsProjects:
● Coffee Shop Sales Analysis — see on Behance: https://www.behance.net/vijose
● ArtWorks Project — interactive gallery inspired by an exhibition in Giverny: Power BI report - bit.ly/ArtWorks_vijose

Parallel project (CRM & Sales Data):
– Designed a CRM structure and sales funnel tailored for a growing B2B client
– Built a client journey map, segmented the customer base, and developed workflows for lead tracking and strategic follow-up
– Identified new growth opportunities and created a categorization logic with reminder-based reactivation flows
– Project based on prior experience in B2C sales and customer development
Certificate
Netology educational platform · 2024 – 2024
BI Analyst course
Focus on Power BI, Data Modeling (Power Query, DAX), SQL, and Data Visualization
🇬🇧English 🇫🇷French
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Working hours

Monday ▪ Today
From09h00To19h00
Tuesday
From09h00To19h00
Wednesday
From09h00To19h00
Thursday
From09h00To19h00
Friday
From09h00To19h00
Saturday
From11h00To14h30
Sunday
Closed
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