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Mathuri Murali

Mathuri Murali

Data Analyst | Data Engineer | Business Analyst | Power BI/Tableau | Python/Excel | Survey Analytics
📍 Tampines, Singapore · (0) · Member since September 2026
Availability
🏠 Works remotely / from home Yes No
🧰 Travels to client Yes No

Presentation

I provide freelance Data Analytics, Business Intelligence, Data Engineering and Automation services to help businesses transform raw data into meaningful insights and practical solutions.

With 14+ years of experience across Retail, FMCG, Banking, Insurance, Government and Consumer Insights, I can support both one-time analytics projects and ongoing reporting requirements.

My services include:

• Data Analysis & Insights – Analyse business, customer, survey, retail and operational data to identify trends, patterns and actionable insights.

• Dashboard Development – Build and enhance interactive dashboards and reports using Tableau and Power BI, including KPI tracking, trend analysis and year-on-year comparisons.

• Data Cleaning & Transformation – Clean, validate, restructure and prepare complex datasets using Python, R, SQL, Excel and SPSS.

• Data Engineering & Automation – Develop ETL/ELT workflows, automated data-processing pipelines and reporting solutions to reduce repetitive manual work.

• Survey & Market Research Analytics – Process survey data, perform statistical analysis, weighting, segmentation and reporting, and prepare datasets for research and management reporting.

• Business & Data Requirements – Work with stakeholders to understand business requirements and translate them into reporting, analytics and data solutions.

• Data Quality & Validation – Develop validation checks and quality-control processes to improve data accuracy, consistency and reliability.

I focus on delivering accurate, practical and easy-to-understand solutions that help clients save time, improve reporting processes and make better decisions from their data.
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Background

Data Scientist
Nielsen IQ · 01/06/2022 – 28/02/2026
Led cross-functional delivery across business stakeholders, internal analytics/data
teams and external technology vendors, coordinating priorities, delivery timelines,
quality standards and production readiness.
• Designed scalable ETL/ELT and analytics workflows using SQL, Python, R and SPSS to
process large and complex operational and research datasets.
• Partnered with business stakeholders to understand business challenges, identify
analytics requirements and translate them into practical data and technical solutions.
• Established data-quality controls, validation rules and governance processes to improve
accuracy, consistency, traceability and reliability of analytics datasets.
• Developed reusable automation frameworks that reduced manual processing effort by
approximately 60–70% and improved delivery turnaround from weeks to days.
• Coordinated with internal technical teams, business stakeholders and external
technology/data vendors throughout solution delivery.
• Led validation and UAT activities, investigated data-quality and production issues and
coordinated corrective actions across upstream and downstream teams.
• Developed analytics and reporting solutions supporting organisations including
Singapore Tourism Board, Sentosa, Changi Airport Group, MOM and NEA.
• Evaluated opportunities to improve analytics workflows through automation and
emerging AI capabilities while maintaining appropriate data-quality and governance
controls.
Data Warehouse Specialist
Nielsen IQ · 07/10/2019 – 01/06/2022
• Designed SQL-based enterprise data warehouse solutions integrating multiple retailer
data sources.
• Developed ETL processes for ingestion, transformation and validation of large datasets.
• Created Tableau dashboards supporting category analytics, pricing analytics and
market performance reporting.
• Implemented data validation frameworks improving data quality by 30–40%.
• Built analytics datasets supporting retailer and manufacturer decision making.
Data Analyst
IoT Telematics · 01/11/2017 – 30/09/2019
• Developed dashboards and operational analytics solutions.
• Performed data extraction, transformation and reporting automation.
• Reduced manual reporting effort by approximately 30%.
IT Specialist
Allianz APAC · 01/06/2007 – 31/01/2012
• Developed enterprise reporting, analytics and automation solutions.
• Supported learning management systems and operational reporting initiatives.
• Improved operational efficiency through reporting automation.
Senior Data Analytics Consultant
ICICI Bank · 31/03/2003 – 31/05/2005
• Developed customer analytics and operational reporting solutions using banking datasets.
• Built ETL processes and supported data quality initiatives.
Specialist Diploma Big Data Analytics
Temasek Polytechnic · 2018 – 2019
Masters of Computer Applications
Bharathidasan University · 2000 – 2003
🇬🇧English 🇮🇳Hindi
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Working hours

Monday
From08h00To18h00
From12h30To13h30
Tuesday
From08h00To18h00
From12h30To13h30
Wednesday
From08h00To18h00
From12h30To13h30
Thursday â–ª Today
From08h00To18h00
Friday
From08h00To18h00
From12h30To13h30
Saturday
Closed
Sunday
Closed

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