I help brands figure out what to say, who to say it to, and why anyone should care.
I come from the investor side, I've spent years dissecting consumer and D2C businesses to find the one insight that makes them fundable. That trained a specific muscle: cutting through noise to the sharp, true, defensible story underneath. Now I bring that same rigour to brand and marketing strategy.
I'm not a "make it pop" marketer. I start with the market, where's the white space, what does the consumer actually believe, who are you really competing with and build positioning that holds up. Then I turn it into narrative: messaging, decks, GTM angles, and copy that lead with the insight, not adjectives.
I work fast, think in frameworks, and I'll tell you when your positioning is weak before you spend money broadcasting it. I care more about whether your story converts than whether it sounds clever.
If you want a strategist who understands consumers and the numbers behind them, send me the brief.