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Presentation

I’m a UX designer with 3 years of experience focused on creating user-centered experiences that balance usability and desirability. My work goes beyond making interfaces look good. I care about how products communicate, guide users, and solve problems in logical ways. Over the time, I’ve worked on projects ranging from mobile product experiences to brand-driven digital platforms. Some of the work I’ve done includes:
- Improving mobile UX flows and usability decisions
- Designing experiences for children-focused products like WildPals.
- Solving the problem of making complex energy poverty data understandable and usable for non-technical users like Repsa
- Exploring UX research methods such as empathy mapping, surveys, and journey mapping through projects like HeartSpace
- Thinking deeply about how AI influences parenting, learning, and healthier technology habits.
What sets me apart is that I don’t approach UX as just UI screens. I approach it with the UCD process and usability.

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