Puneet Arora

I'm a User Experience Design practitioner with 18+ years of work experience across Digital Platforms, Aviation, eCommerce and AI products. I've been creating experiences at the intersection of human behavior, AI, and business outcomes.

I currently lead AI-driven personalization initiatives at Dell, helping shape intelligent customer experiences that balance user needs, business outcomes, and emerging technologies.

Across my journey through Dell, Boeing, HP R&D, and enterprise product ecosystems, I’ve led global design teams, built high-performing UX practices, and worked on products spanning:

• AI & intelligent systems
• Personalization & eCommerce
• Risk & fraud platforms
• Pricing & taxation systems
• Digital aviation
• Ethics & compliance
• Enterprise platforms

I enjoy solving problems where design, technology, and ambiguity collide — especially in environments undergoing transformation.

Over the years, I’ve:

✓ Led and mentored teams of 30+ designers
✓ Built AI-ready design practices and guardrails
✓ Contributed to innovation with 8 USPTO-granted patents & 8 defensive publications
✓ Designed for Fortune 500 businesses at global scale
✓ Taught and mentored future talent through academia


I’m always open to meaningful conversations around:
AI + UX, design leadership, personalization, customer experience, innovation, and building teams that thrive in ambiguity.