Salma Boubakri

Business Developer, Data analyst, Radio columnist.

Category : Business management

I help businesses and individuals turn data into actionable insights and smart solutions. With expertise in data analysis, Power BI dashboarding, machine learning, and basic web/app development, I create visually appealing dashboards, predictive models, and functional digital tools tailored to your needs. My experience in business development and communication, along with my work at RTCI, allows me to combine analytical skills with strategic thinking to deliver practical, results-driven solutions that support growth and decision-making.

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Working hours

Monday:08h00 To 18h00
Tuesday:08h00 To 18h00
Wednesday:08h00 To 18h00
Thursday:08h00 To 18h00
Friday:08h00 To 18h00
Saturday:Not available
Sunday:Not available

Experiences

Business Developer Abdesalam Studios 20/01/2025 - 15/05/2025

As a Business Development professional at an entertainment agency, I was responsible for driving growth by identifying new business opportunities, developing strategic partnerships, and expanding the client base. I conducted market research and competitive analysis to inform business and marketing strategies, negotiated contracts, and supported event planning initiatives. My role combined strategic planning, relationship management, and business operations, ensuring the agency achieved revenue and engagement goals.

Radio Columnist RTCI 10/07/2024 - Today

At RTCI, I gained hands-on experience in media and communication, contributing to radio programming and segment planning. I assisted in content development, audience engagement, and live show coordination, ensuring high-quality broadcast delivery. This experience strengthened my skills in communication, teamwork, and project coordination, while allowing me to combine analytical thinking with creative problem-solving in a professional media environment.

Education

Data Science engineering degree Esprit School Of Engineering 2025 - 2028

I am currently pursuing an Engineering degree, focusing on data analysis, business intelligence, forecasting techniques, information system security, mobile development, and deep learning. My studies combine technical, analytical, and problem-solving skills, preparing me to tackle real-world business and technology challenges.

Business Computing specialized in Business Intelligence Esprit School Of Business 2022 - 2025

I studied at ESB, where I gained a strong foundation in business and management, including courses in business intelligence, forecasting techniques, information systems, mobile development, and deep learning. My studies combined analytical, technical, and strategic skills, preparing me to solve real-world business challenges and leverage data-driven decision-making.

Baccalaureate Degree Hraireya 2 High School 2018 - 2022

I completed my Baccalaureate in the Mathematics field, developing strong analytical, logical, and problem-solving skills that provided a solid foundation for my higher studies in business, technology, and data analysis.

Certificates

Google Analytics Individual Qualification (GAIQ) 10/03/2023
Validates expertise in Google Analytics, data interpretation, user behavior insights, and web performance optimization.
IBM Business Intelligence (BI) Analyst Professional Certificate 04/02/2023
Validates skills in data gathering, cleaning, visualization, SQL, dashboard design, and business intelligence reporting using tools like Excel, Tableau, and Cognos to generate actionable insights.
Critical Thinking Skills for the Professional 02/02/2023
Developed key critical thinking and problem‑solving abilities to analyze complex situations and make informed decisions effectively.
Microsoft Power BI Data Analyst Professional Certificate 01/01/2023
Demonstrates proficiency in using Power BI to connect, transform, analyze, and visualize data, build interactive dashboards, and support data‑driven decision‑making in business environments.