Sebastian Kosmala

I help brands scale profitably through advanced Paid Social Ads - without wasting budget.
With 8+ years of experience in performance marketing and managing campaigns with budgets exceeding €1.5M monthly, I specialize in building, optimizing and scaling Paid Social systems across:
- Meta (Facebook & Instagram Ads)
- TikTok Ads
- LinkedIn Ads

I’ve worked with international and local brands including BMW, MINI, CCC, delivering measurable results such as:
- +100% ROAS improvement through strategic restructuring
- -20% CPL reduction via full-funnel redesign
-30% CPC decrease using advanced Lookalike & audience structuring

This service focuses purely on strategy, structure, optimization and scaling - not graphic or video creation.

✔ Full Paid Social strategy (full-funnel: Awareness → Consideration → Conversion)
✔ Account audit & performance diagnostics
✔ Campaign structure rebuilding
✔ Budget allocation & scaling strategy
✔ Audience architecture (LAL, Broad, RTG, segmentation logic)
✔ Conversion tracking consultation (Pixel, CAPI, events setup guidance)
✔ Ongoing optimization & reporting

My Approach?
I don’t “boost posts.”
I build scalable acquisition systems.

My work combines:
- Data-driven decision making
- Automation & AI-powered monitoring
- Advanced bidding & scaling strategies
- Structured testing frameworks
- Clear KPI alignment with business goals

I translate business objectives into measurable campaign systems. Whether your goal is lead generation, e-commerce growth, brand scaling, or market expansion.

Why Work With Me?
- 8+ years of Paid Social experience
- Managed multi-million PLN budgets
- Meta & TikTok certified professional
- Built internal AI-powered auditing & estimation tools
- Strategic mindset focused on profitability, not vanity metrics