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Presentation
I’m a bilingual content writer and editor with a background in journalism and brand content strategy. I work fluently in both Chinese and English, and I specialize in turning complex topics—culture, photography, design, and creative industries—into clear, well-structured stories.
Previously, I worked as a Brand Content Planner at Xiaomi, where I led long-form content, special publications, and large-scale photography projects in collaboration with Leica and international creative teams. My role often covered the full process: concept development, interviews, editing, coordination across teams and countries, and final delivery.
I’m particularly strong at interview-based storytelling, editorial structuring, and adapting content to different platforms and audiences. As a freelancer, I focus on thoughtful, well-crafted content rather than volume-driven writing, and I’m comfortable working independently or as part of a distributed team.
Previously, I worked as a Brand Content Planner at Xiaomi, where I led long-form content, special publications, and large-scale photography projects in collaboration with Leica and international creative teams. My role often covered the full process: concept development, interviews, editing, coordination across teams and countries, and final delivery.
I’m particularly strong at interview-based storytelling, editorial structuring, and adapting content to different platforms and audiences. As a freelancer, I focus on thoughtful, well-crafted content rather than volume-driven writing, and I’m comfortable working independently or as part of a distributed team.
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Background
Brand Content Planner
- Led content planning and writing for the Xiaomi Imaging WeChat account, collaborating with professional photographers and cross-platform IPs; achieved 400%+ follower growth.
- Independently produced two Leica LFI × Xiaomi special publications, managing interviews, editing, layout, cross-border coordination (China–Germany), printing, and promotion.
- Planned and operated three Xiaomi × Leica Photography Awards, covering competition design, cross-team collaboration, submission review, data analysis, and partnerships with platforms and judges.
- Executed multiple online and offline imaging IP events and exhibitions, expanding brand influence across both public and professional photography communities.
- Built long-term collaborations with nearly 100 photographers and core photography communities.
- Independently produced two Leica LFI × Xiaomi special publications, managing interviews, editing, layout, cross-border coordination (China–Germany), printing, and promotion.
- Planned and operated three Xiaomi × Leica Photography Awards, covering competition design, cross-team collaboration, submission review, data analysis, and partnerships with platforms and judges.
- Executed multiple online and offline imaging IP events and exhibitions, expanding brand influence across both public and professional photography communities.
- Built long-term collaborations with nearly 100 photographers and core photography communities.
Content Editor / Planner
- Planned editorial topics, conducted interviews, and wrote features for the Eyepetizer WeChat account.
- Interviewed filmmakers, musicians, artists, and photographers; participated in coverage of FIRST International Film Festival and major art exhibitions.
- Led a content and visual strategy revamp, transitioning the account to a monthly themed editorial structure.
- Interviewed filmmakers, musicians, artists, and photographers; participated in coverage of FIRST International Film Festival and major art exhibitions.
- Led a content and visual strategy revamp, transitioning the account to a monthly themed editorial structure.
Editor / Reporter
- Produced daily content for the Photography channel, conducted interviews and wrote feature articles across social issues, consumer culture, and arts.
- Authored an in-depth investigative feature on Filipina domestic workers in mainland China, which received 2.6M+ reads on Toutiao and was awarded Top Story of the Day.
- Authored an in-depth investigative feature on Filipina domestic workers in mainland China, which received 2.6M+ reads on Toutiao and was awarded Top Story of the Day.
M.A. in Creative Media
B.A. in Journalism
🇬🇧English
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Working hours
Monday ▪ Today
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed
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