Market entry research for a segment you're weighing

Before you commit budget to a new segment, someone should tell you what's actually there.


Who's already serving it and how well, what buyers in it complain about, what it costs to reach them, and the specific reasons entrants fail here. Then whether I'd go, stated plainly, and what would have to be true for it to work.

I'll tell you if the answer is don't. That's more useful to hear from me now than from your own numbers in six months.


Every claim sourced and dated, anything unverified marked as such.

Back in two days.

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