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Presentation
Most research you can buy is a collection of datapoints. I do that and the part that comes after: what they mean when you put them next to each other, where two of them contradict, and what you should do about it.
What I take on:
Competitor teardowns. One company or a set, fully profiled: positioning, how they sell, the claims they lead with, who they're genuinely built for, and where they're weak enough that you shouldn't be losing to them. Includes the landscape version if you need every player in your market mapped out.
Pricing research. Every tier mapped, what's gated and what's given away, where the boundaries fall and why. Then what that implies for your own pricing, with the reasoning. Works even when competitors don't publish prices; I use pricing signals instead and tell you clearly which numbers are inferred.
Market reads. What's actually happening in a segment, and what it means for the move you're weighing.
Every claim carries its source with a date on it. Anything I couldn't verify is marked unverified rather than smoothed into confident-sounding filler, so you know which parts to lean on.
Ask me for a sample report before you commit. I'd rather you see the format than take my word for it.
Most projects run $15 to $25 and come back in 24 hours. If something will take longer I'll tell you before you pay, not after.
Background: marketing analytics intern at Royal Enfield, then built the account research function at a 26-year B2B IT consultancy. Currently BS Data Science at IIT Madras, BMS at IIM Sirmaur. Lean Six Sigma Black Belt, PSM, PSPO, PCM.
Terms: 50% upfront, 50% on delivery. One revision included.
English and Hindi.
What I take on:
Competitor teardowns. One company or a set, fully profiled: positioning, how they sell, the claims they lead with, who they're genuinely built for, and where they're weak enough that you shouldn't be losing to them. Includes the landscape version if you need every player in your market mapped out.
Pricing research. Every tier mapped, what's gated and what's given away, where the boundaries fall and why. Then what that implies for your own pricing, with the reasoning. Works even when competitors don't publish prices; I use pricing signals instead and tell you clearly which numbers are inferred.
Market reads. What's actually happening in a segment, and what it means for the move you're weighing.
Every claim carries its source with a date on it. Anything I couldn't verify is marked unverified rather than smoothed into confident-sounding filler, so you know which parts to lean on.
Ask me for a sample report before you commit. I'd rather you see the format than take my word for it.
Most projects run $15 to $25 and come back in 24 hours. If something will take longer I'll tell you before you pay, not after.
Background: marketing analytics intern at Royal Enfield, then built the account research function at a 26-year B2B IT consultancy. Currently BS Data Science at IIT Madras, BMS at IIM Sirmaur. Lean Six Sigma Black Belt, PSM, PSPO, PCM.
Terms: 50% upfront, 50% on delivery. One revision included.
English and Hindi.
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Offered services
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A second opinion on research you already have
You have a report, a deck, or an analysis, and something about it doesn't sit right.
Send it over. I'll tell you which claims are actually supported, which are assertions wearing a citation, where ...
10 $
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ICP definition and 25 researched target accounts
Most target lists are a filter applied to a database. This is the version where someone actually looked.
First, who your best-fit buyer really is - built from the customers you already win, not from ...
30 $
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Market entry research for a segment you're weighing
Before you commit budget to a new segment, someone should tell you what's actually there.
Who's already serving it and how well, what buyers in it complain about, what it costs to reach them, and the ...
30 $
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Competitive landscape research for your pitch deck
The competition slide is where decks get picked apart. A four-logo grid with you in the top-right corner tells an investor nothing, and a landscape that misses an obvious player tells them something ...
25 $
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Competitor pricing teardown, with a recommendation
Pricing is the fastest lever you have and the one you're most likely to guess at.
I pull apart three competitors' pricing and tell you what the architecture reveals: what they gate and what they give ...
15 $
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Competitor set research, with the comparative read
Three to five competitors, and the part most research skips: what they mean when you put them next to each other.
Individual profiles tell you what each company does. The comparative read tells you ...
25 $
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Competitor teardown - the one you keep losing deals to
There's usually one name that keeps coming up in lost deals. Not the whole market. One competitor, taking business you thought you should have won.
I take that company apart: how they sell, what they ...
15 $
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Background
Founder
Venture holding company. Research and operating systems across a handful of ventures, plus independent research published under a permanent identifier.
Most of what I know about competitive and pricing analysis came from having to do it for my own businesses before anyone was paying me for it.
Most of what I know about competitive and pricing analysis came from having to do it for my own businesses before anyone was paying me for it.
Chief Strategy Officer
B2B IT consultancy, 26 years in the market. I built the account research function here - the work of figuring out who a prospect is, what they're actually dealing with, and what would make a conversation with them worth having.
That's the same research this profile sells, just pointed at accounts instead of competitors.
That's the same research this profile sells, just pointed at accounts instead of competitors.
Marketing Analyst Intern
Marketing analytics. First place I learned that the number matters less than what sits behind it, and that most analysis stops one question short of being useful.
BS in Data Science and Applications
Statistics, programming and applied data analysis. IIT Madras runs this as a full degree programme with the same coursework and proctored exams as its on-campus degrees.
The relevant part for research work: knowing when a dataset can support a conclusion and when it can't.
The relevant part for research work: knowing when a dataset can support a conclusion and when it can't.
Bachelor of Management Studies
Management fundamentals - strategy, marketing, operations, finance. Case-based, which is most of where I learned to take a business apart from the outside using only what's publicly available.
Professional Scrum Product Owner II
Advanced product ownership from Scrum.org. Product strategy, backlog decisions, and defining value - the buyer-side thinking that sits under competitive and pricing work.
Professional Scrum Master II
Advanced Scrum certification from Scrum.org. Agile delivery and team facilitation, assessed on applied judgement rather than terminology.
Professional Certified Marketer (PCM) in Marketing Management
American Marketing Association's professional marketing certification. Covers strategy, positioning, pricing and market analysis.
Lean Six Sigma Black Belt
Process improvement and statistical problem-solving. The discipline behind how I structure research: define the question, measure what's actually there, and separate the signal from the noise before drawing a conclusion.
🇬🇧English 🇮🇳Hindi
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Working hours
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Tuesday
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Wednesday
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Friday
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Saturday
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Sunday
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