I am a Chartered Accountant (ACA – Institute of Chartered Accountants of Pakistan) with 7+ years of experience across audit, taxation, financial reporting, and strategic finance. Currently working at a senior leadership level, I help businesses move beyond bookkeeping and focus on profitability, cash flow, and data-driven decision-making.

I specialise in converting raw financial data into actionable insights—whether it’s improving margins, validating business feasibility, or building robust financial models for growth.

1. Financial Modelling & Forecasting
- 3-statement financial models (Income Statement, Balance Sheet, Cash Flow)
- Budgeting & rolling forecasts
- Investment feasibility studies (NPV, IRR, payback analysis)

2. Profitability & Cost Analysis
- Gross profit (GP) variance analysis
- Cost optimization and margin improvement
- Unit economics & break-even analysis

3. CFO-Level Advisory
- Business performance dashboards
- KPI design (revenue, margins, operational efficiency)
- Strategic decision support

4. Accounting & Reporting
- Monthly management accounts
- Financial statement preparation
- Cleanup and structuring of accounting records

5. Excel & Power BI Solutions
- Advanced Excel models (dynamic dashboards, automation)
- Power BI dashboards with real-time insights
- Data analysis using structured datasets