• E-Commerce Platform Development & Implementation: Lead the
complete lifecycle of the e-commerce platform from planning to
go-live, working closely with developers to define requirements and
implement core functionalities, integrations, and workflows. Ensure
timely delivery of the company’s scalable e-commerce platform
within startup timelines.
• Product & Catalog Management: Build and manage the full
product catalog including taxonomy, attributes, pricing, and SEO
optimized content, while coordinating imagery and content
standards with designers and photographers. Improve catalog
accuracy, navigation, and backend efficiency while reducing manual
errors.
• Strategic Planning & Business Alignment: Collaborate with
founders and leadership to define digital strategy, operational
goals, and roadmap priorities, translating business needs into clear
technical and functional tasks. Drive structured milestone planning
to improve delivery visibility and team accountability.
• UX/UI Optimization & Continuous Improvement: Conduct user
journey reviews, feature testing, and usability audits to identify
gaps across product discovery, checkout, and navigation flows.
Work with developers to implement UX improvements that
enhance customer experience and conversion potential.
• System Integration & Operations Setup: Manage integrations with
payment gateways, logistics partners, inventory systems, and third
party tools to ensure smooth order processing and fulfillment.
Establish scalable operational workflows suited to a fast-growing
startup environment.
• Data, Reporting & Performance Tracking: Track platform
performance including sales, traffic, and operational metrics,
translating insights into optimization and growth initiatives. Enable
data-driven decision-making across marketing, catalog, and
platform performance.
• Cross-functional Leadership: Act as the central coordinator
between development, design, marketing, and external vendors to
ensure alignment and timely issue resolution.

• Product Listing Management: Managed new product listings,
product enrichment, stock monitoring, pricing updates, content
proofreading, and coordination with photographers for brand
aligned images. Listed 92,000+ products in 3 years.
• Content Management: Created accurate, engaging product
descriptions with dimensions and attributes, organized categories,
improved navigation, and enhanced overall user experience.
• System Integration & Data Accuracy Oversight: Led website–ERP
integration using ERP, aligning SKUs and reducing data
discrepancies from 5.1% to 0.05%.
• Multi-Platform Selling: Managed listings, orders, and sales on
Noon, eBay, Emex, and Autotek, increasing revenue by 12%.
• Digital Marketing Expertise: Executed digital marketing initiatives
including social media management, content creation, and
brand/product campaigns.
• Website Quality Assurance & Bug Resolution: Conducted regular
website audits, identified bugs across websites, apps, and ERP
systems, and coordinated with Dev/IT teams for timely fixes.
• Process Development: Designed end-to-end ecommerce processes
and SOPs, improving operational efficiency and customer
experience.

• Team Management: Managed a team of 15 members, overseeing
task allocation, catalogue quality audits, proofreading and key
performance reports (WBR, MBR, QBR).
• Single Point of Contact: Served as the Single Point of Contact
(SPOC) for the fashion category, facilitating communication and
coordination between internal teams and external stakeholders.
• Amazon.ae Launch: Played a pivotal role in launching Amazon.ae,
managing the transition of inventory, catalogue, product attributes
and vendor accounts from Souq.com to Amazon.ae.
• Automation Solutions: Contributed insights and recommendations
for creating and implementing automation solutions to boost team
productivity and operational efficiency.
• Training and Mentorship: Provided comprehensive training and
mentorship to new joiners and vendors, focusing on the unique
requirements of the GCC region.
• SOP Development: Developed and implemented standard
operating procedures (SOPs) to ensure consistent and quality
operations in the fashion category.
• Issue Resolution: Successfully handled escalations from vendors
and stakeholders, resolving issues swiftly and maintaining strong
business relationships.

• Product Management: Listed and uploaded vendor items following SEO
guidelines to ensure optimal visibility and reach on the platform, and
simplified SEO keywords to improve customer reach and browsing
experience.
• Inbound Coordination: Coordinated with the inbound team to resolve
discrepancies between received and listed items, ensuring accuracy and
consistency.
• Variation Process Management: Led the variation process
independently, ensuring smooth item connections on the website to
enhance customer experience and navigation.
• Process Improvement: Identified process gaps leading to customer
returns and collaborated with category and operations teams to
implement solutions, reducing returns.
• Customer Experience Enhancement: Focused on improving the overall
customer experience through effective SEO practices, accurate item
listings, and streamlined website navigation.