Anna Shmidt

I'm an operations and marketing leader with over 4 years of experience, specialized in building efficient business processes, leading cross-functional teams, and driving growth through data-backed strategies.

My expertise includes:
Operational management & process optimization
Team leadership & sales department building
B2B, B2C, and B2G sales
Influence marketing & blogger campaigns
Budget management & ROI tracking
CRM implementation (amoCRM)
KPI development & performance tracking
Cross-departmental coordination
Cost control & pricing strategy
Content strategy for Instagram, Telegram, TikTok
UTM tracking & campaign analytics
Sales copywriting & creative briefs

Key achievements:
COO at KONFETKI — streamlined operations from procurement to delivery, managed cross-functional teams, shaped pricing strategy, and contributed to strategic planning
Built a sales department from scratch — recruited, trained, and mentored a team, introduced KPIs, and handled VIP clients
Influence Marketing Manager — managed 600,000 RUB budget for CHOCOLATICA, generated 2.4 million RUB in sales (4x ROI), ran campaigns across Instagram and Telegram for major holidays
B2B Sales at YCLIENTS — worked with warm and cold leads, conducted online demos, closed deals with C-level executives, used amoCRM

Tools I use:
Office: Google Docs, MS Word, MS Excel, MS PowerPoint
CRM: amoCRM
Design & video: Adobe Photoshop, CapCut
Social: Instagram, Telegram, TikTok
Reporting: Kontur-Extern
Marketing: UTM tracking, audience analysis, sales copywriting

I support my clients — or future employers — from defining needs to delivering results, providing hands-on execution, strategic advice, and tailored solutions to ensure their business runs smoother, sells smarter, and grows faster.

Languages: Russian (native), English (B1 — actively improving)

Open to: COO, Operations Director, or Influence Marketing Lead roles, SMM, PR-manager — remote, project-based, part-time, or full-time.