Avery MacKinnon Barry
Hamilton, Canada
Avery MacKinnon Barry
Founder | Growth Strategy, Partnerships & Funding
Category : Consulting and advisory
Innovative, results-driven sales and strategy leader with 10+ years of experience in high-growth beverage alcohol, retail, and CPG sectors. Proven ability to develop and execute national key account strategies, lead cross-functional teams, and drive profitable growth through customer-centric, insight-led solutions. Recognized for leading large-scale transformation initiatives, cultivating senior stakeholder relationships, and mentoring top-performing teams to deliver consistent results.
As Founder of a non-profit growth and strategy company, I extend this strategic mindset to strengthening organizational capacity and funding sustainability across the community sector in my time “out of office”.
Bridging corporate strategy and community impact, I’m driven by the belief that purposeful leadership fuels both business performance and social progress.
As Founder of a non-profit growth and strategy company, I extend this strategic mindset to strengthening organizational capacity and funding sustainability across the community sector in my time “out of office”.
Bridging corporate strategy and community impact, I’m driven by the belief that purposeful leadership fuels both business performance and social progress.
Led retail operations across 164 Wine Rack locations, driving strategic planning, modernization, and execution in a highly regulated and evolving retail environment.
> Oversaw all aspects of operational strategy, from P&L management and cost controls to long-term growth planning.
> Led large-scale retail modernization initiatives, including POS, fulfillment, and inventory system upgrades.
> Partnered cross-functionally with Marketing, Real Estate, Category, and Sales to drive aligned execution across all locations.
> Managed executive-level relationships and negotiations with major grocery banners and landlords to enable the evolution of Wine Rack’s transition through Retail Modernization and support in-store excellence.
> Championed financial stewardship by identifying operational efficiencies and implementing targeted cost-reduction strategies.
> Oversaw all aspects of operational strategy, from P&L management and cost controls to long-term growth planning.
> Led large-scale retail modernization initiatives, including POS, fulfillment, and inventory system upgrades.
> Partnered cross-functionally with Marketing, Real Estate, Category, and Sales to drive aligned execution across all locations.
> Managed executive-level relationships and negotiations with major grocery banners and landlords to enable the evolution of Wine Rack’s transition through Retail Modernization and support in-store excellence.
> Championed financial stewardship by identifying operational efficiencies and implementing targeted cost-reduction strategies.
Strategic Business Management Services (SBMS) is a consulting practice focused on growth, partnerships, and funding—supporting organizations across retail, beverage alcohol, and purpose-driven sectors in scaling revenue, expanding market presence, and executing high-impact initiatives.
> Advise and execute on growth strategy, partnerships, and funding initiatives across commercial and community-driven environments
> Lead development of partnership pipelines and business development strategies across retail, wholesale, and strategic alliances
> Design and implement structured revenue and funding frameworks, including grants, capital initiatives, and multi-stream funding strategies
> Translate strategy into execution—driving initiatives from concept through delivery
> Navigate complex, cross-functional environments to align stakeholders and accelerate outcomes
> Deliver consistent six-figure results with a 100% client retention rate
> Advise and execute on growth strategy, partnerships, and funding initiatives across commercial and community-driven environments
> Lead development of partnership pipelines and business development strategies across retail, wholesale, and strategic alliances
> Design and implement structured revenue and funding frameworks, including grants, capital initiatives, and multi-stream funding strategies
> Translate strategy into execution—driving initiatives from concept through delivery
> Navigate complex, cross-functional environments to align stakeholders and accelerate outcomes
> Deliver consistent six-figure results with a 100% client retention rate
Led the national sales strategy across a portfolio of retail, wholesale, and distributor accounts in Canada and the U.S..
> Developed 3-year and annual strategic plans aligned to customer insights, corporate priorities, and growth targets.
> Directed a national sales team across field, inside, and key account roles, fostering a culture of accountability and performance.
> Spearheaded new account acquisition, premium brand growth, and loyalty program launches across 500+ retail locations.
> Partnered with Marketing, Demand Planning, Finance, and Category to optimize pricing, trade investment, and promotional execution.
> Translated cross-functional insights into actionable plans that enhanced customer engagement and strengthened partner relationships.
> Developed 3-year and annual strategic plans aligned to customer insights, corporate priorities, and growth targets.
> Directed a national sales team across field, inside, and key account roles, fostering a culture of accountability and performance.
> Spearheaded new account acquisition, premium brand growth, and loyalty program launches across 500+ retail locations.
> Partnered with Marketing, Demand Planning, Finance, and Category to optimize pricing, trade investment, and promotional execution.
> Translated cross-functional insights into actionable plans that enhanced customer engagement and strengthened partner relationships.
- 🇬🇧 English
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