Darshana Dutta

Growth, CRM, GTM, PMO & Program Management Consultant

I am an experienced business and program management professional with over 10 years of experience delivering customer growth initiatives, business transformation programs, operational improvements, and cross-functional project execution.

My expertise spans customer lifecycle management, go-to-market strategy, stakeholder management, program governance, process optimization, and business operations. I help organizations improve customer engagement, streamline workflows, establish effective governance structures, and execute strategic initiatives successfully.

Services I offer:

Growth & Customer Strategy
• Go-To-Market (GTM) Planning
• Customer Retention & Engagement Strategy
• CRM & Lifecycle Marketing
• Loyalty & Rewards Program Design
• Customer Journey Mapping
• Growth Strategy & KPI Development
• Marketing Automation Planning

PMO & Program Management
• PMO Setup & Governance
• Project Planning & Tracking
• RAID Log Management
• Executive Status Reporting
• Stakeholder Coordination
• Agile Program Support
• Sprint Planning & Delivery Tracking
• Resource & Capacity Planning
• Change Management Support

Business Consulting
• Business Analysis
• Requirements Gathering
• Process Improvement
• Operating Model Optimization
• KPI & Performance Framework Design
• Business Transformation Support
• Cross-functional Program Delivery

I bring a structured, data-driven approach to problem-solving and execution, combining strategic thinking with hands-on delivery. Whether you need support launching an initiative, improving customer retention, managing a complex project, establishing PMO processes, or driving business transformation, I can help deliver measurable results.