I led the design and implementation of marketing automation systems for a local health clinic aiming to improve patient engagement and reduce appointment no-shows. I developed human-centered communication workflows in GoHighLevel, simplifying complex sequences into clear, approachable interactions. Automated appointment reminders via SMS and email were set up, improving patient compliance and reducing missed appointments by 25%. The system included custom forms, surveys, and automated follow-up sequences, creating a seamless patient onboarding process. I worked closely with clinic staff to ensure the automation was intuitive and fully integrated with their daily operations, enhancing both efficiency and patient satisfaction.