Ittipol Pantupognse
Bangkok, Thailand
Ittipol Pantupognse
Senior Commercial & Key Account Consultant
Category : Business management
Commercial & Key Account Management leader with 20+ years’ experience driving sell‑in, sell‑through and partner‑led growth across Thailand and Southeast Asia. I translate complex commercial and technical programs into measurable revenue, improved forecasting, and scalable partner ecosystems.
I help strategic accounts and channel partners unlock recurring revenue and predictable growth through structured Key Account Management (KAM), Joint Business Planning (JBP), and portfolio optimization.
What I deliver
Strategic KAM playbook: account segmentation, governance, KPIs.
JBP facilitation: co‑created annual plans with revenue targets, promotional calendars, and execution owners.
Forecasting & pipeline hygiene: CRM integration, forecast model, monthly cadence.
Quarterly business reviews: performance dashboards and corrective actions.
I also design and execute GTM plans that align product assortment, pricing, promotions, and in‑market readiness to maximize sell‑in and sell‑through.
What I deliver
GTM roadmap: launch timeline, channel mix, promotional calendar.
Assortment & pricing optimization: SKU rationalization and margin modeling.
Retail readiness: training materials, in‑store execution checklist, co‑marketing briefs.
Partner onboarding: enablement playbooks and performance SLAs.
I help strategic accounts and channel partners unlock recurring revenue and predictable growth through structured Key Account Management (KAM), Joint Business Planning (JBP), and portfolio optimization.
What I deliver
Strategic KAM playbook: account segmentation, governance, KPIs.
JBP facilitation: co‑created annual plans with revenue targets, promotional calendars, and execution owners.
Forecasting & pipeline hygiene: CRM integration, forecast model, monthly cadence.
Quarterly business reviews: performance dashboards and corrective actions.
I also design and execute GTM plans that align product assortment, pricing, promotions, and in‑market readiness to maximize sell‑in and sell‑through.
What I deliver
GTM roadmap: launch timeline, channel mix, promotional calendar.
Assortment & pricing optimization: SKU rationalization and margin modeling.
Retail readiness: training materials, in‑store execution checklist, co‑marketing briefs.
Partner onboarding: enablement playbooks and performance SLAs.
Portfolio
Working hours
- Monday:08h00 To 18h00
- Tuesday:08h00 To 18h00
- Wednesday:08h00 To 18h00
- Thursday:08h00 To 18h00
- Friday:08h00 To 18h00
- Saturday:Not available
- Sunday:Not available
![Design Business plan & Strategy]()
Design Business plan & Strategy580 $ - Per dayMy core serive can Introduce the overview of business plan includ. KAM, JBP, revenue forecasting, partner expansion, GTM planning, assortment & pricing, or retail execution.
• Delivered advisory services focused on energy efficiency and digital performance improvement for industrial and commercial clients
• Supported clients in translating technical solutions into clear commercial and customer value propositions to improve operating outcomes
• Supported clients in translating technical solutions into clear commercial and customer value propositions to improve operating outcomes
• Championed digital and commercial enablement initiatives across field services, integrating CRM, partner platforms, and digital sales tools to strengthen pipeline visibility and improve forecasting accuracy
• Directed channel and partner engagement strategy, expanding the service partner network by 12 new contracts in the first year and increasing market coverage by over 10%
• Launched go-to-market initiatives for digital service offerings, contributing to 9% year-on-year growth in recurring service revenue
• Built and led APAC’s first dedicated Digital Services Team, aligning sales, customer success, and technical roles to support scalable growth
• Worked closely with marketing and product teams to support go-to-market execution, campaign readiness, and partner activation, ensuring consistent value proposition and effective market rollout
• Directed channel and partner engagement strategy, expanding the service partner network by 12 new contracts in the first year and increasing market coverage by over 10%
• Launched go-to-market initiatives for digital service offerings, contributing to 9% year-on-year growth in recurring service revenue
• Built and led APAC’s first dedicated Digital Services Team, aligning sales, customer success, and technical roles to support scalable growth
• Worked closely with marketing and product teams to support go-to-market execution, campaign readiness, and partner activation, ensuring consistent value proposition and effective market rollout
• Led integrated marketing planning and execution across Thailand and Vietnam, aligning global strategies with local market needs to support sustained business growth.
• Developed and executed multi-year marketing roadmaps covering campaign planning, partner programs, and go-to-market initiatives, contributing to double-digit growth in service-related revenue.
• Managed marketing priorities and budgets in collaboration with regional and global stakeholders to improve market visibility, customer engagement, and commercial outcomes.
• Coordinated closely with sales, product, and operations teams to ensure campaign readiness and effective execution across partner and customer channels.
• Worked with internal teams and external partners to localize messaging, strengthen value propositions, and support market expansion initiatives.
• Developed and executed multi-year marketing roadmaps covering campaign planning, partner programs, and go-to-market initiatives, contributing to double-digit growth in service-related revenue.
• Managed marketing priorities and budgets in collaboration with regional and global stakeholders to improve market visibility, customer engagement, and commercial outcomes.
• Coordinated closely with sales, product, and operations teams to ensure campaign readiness and effective execution across partner and customer channels.
• Worked with internal teams and external partners to localize messaging, strengthen value propositions, and support market expansion initiatives.
• Developed and executed a 3-year service marketing and growth strategy, resulting in double-digit growth (10–15%) in service orders for two consecutive years
• Led service offer marketing and positioning, translating technical capabilities into clear customer value propositions to drive demand generation and cross-sell
• Designed and implemented customer segmentation and installed-base marketing programs, identifying growth opportunities and generating 400M THB in new business pipeline
• Planned and executed targeted service marketing campaigns in collaboration with sales and channel teams, improving customer retention and upsell performance by 15%
• Launched strategic service offerings (e.g., ECOFIT), delivering 50M THB revenue in one quarter and exceeding targets by 150%
• Used data and performance tracking to refine campaign effectiveness and support commercial decision-making
• Led service offer marketing and positioning, translating technical capabilities into clear customer value propositions to drive demand generation and cross-sell
• Designed and implemented customer segmentation and installed-base marketing programs, identifying growth opportunities and generating 400M THB in new business pipeline
• Planned and executed targeted service marketing campaigns in collaboration with sales and channel teams, improving customer retention and upsell performance by 15%
• Launched strategic service offerings (e.g., ECOFIT), delivering 50M THB revenue in one quarter and exceeding targets by 150%
• Used data and performance tracking to refine campaign effectiveness and support commercial decision-making
• Led the development and rollout of digital customer experience platforms, including CRM and partner portals, to improve customer engagement and demand generation effectiveness.
• Drove adoption of CRM and digital tools across sales and partner teams, strengthening customer journey visibility and improving engagement efficiency by 10%.
• Managed Thailand’s pilot deployment of Bridge Field Service, enabling more consistent customer interaction and generating 40M THB in pull-through revenue.
• Worked closely with marketing, sales, and service teams to support go-to-market readiness and ensure consistent customer messaging across digital touchpoints.
• Used customer data and digital performance metrics to support insight generation, campaign effectiveness analysis, and continuous improvement of customer experience.
• Drove adoption of CRM and digital tools across sales and partner teams, strengthening customer journey visibility and improving engagement efficiency by 10%.
• Managed Thailand’s pilot deployment of Bridge Field Service, enabling more consistent customer interaction and generating 40M THB in pull-through revenue.
• Worked closely with marketing, sales, and service teams to support go-to-market readiness and ensure consistent customer messaging across digital touchpoints.
• Used customer data and digital performance metrics to support insight generation, campaign effectiveness analysis, and continuous improvement of customer experience.
Master of Commerce in Marketing Wollongong University, Australia
Bachelor of Business Administration in Marketing Assumption University, Thailand
- 🇬🇧 English
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