Josefino Icabales

Versatile eCommerce Operations and Marketing Coordinator with 9 years of experience supporting Shopify-based businesses through data-driven reporting, CRM management, and cross-functional project coordination. Skilled at managing the operational backbone of marketing performance — inventory/fulfillment systems, CRM platforms (Salesforce, Zendesk), and analytics dashboards (Excel, Tableau, Google Data Studio). Proven track record streamlining workflows, supporting campaign execution, improving customer retention, and delivering measurable efficiency gains in fast-paced, remote, and freelance environments.