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Lauren Hundersmarck

Lauren Hundersmarck

Customer Success Operations & Post-Sale Strategy
📍 Chicago, United States · (0) · Member since June 2026
Availability
🏠 Works remotely / from home Yes No
🧰 Travels to client Yes No
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Presentation

Growing a customer success organization is about more than hiring great people. Sustainable growth requires the right processes, data, and operating framework behind the team.

I remotely help B2B SaaS and technology companies build scalable post-sale operations that improve customer retention, create visibility into customer health, and enable teams to deliver a more consistent customer experience.

My experience includes leading global Customer Success organizations supporting more than $200M in recurring revenue, where I partnered closely with Sales, Finance, Product, RevOps, and Business Intelligence to improve customer operations and decision-making.

I can help with projects such as:

• Customer Success KPI and executive dashboard design
• CRM data audits and recommendations to improve data quality
• Customer segmentation and capacity planning
• Post-sale handoff and customer lifecycle design
• Customer onboarding playbooks and SOP documentation
• Support-to-Customer Success escalation processes
• QBR frameworks and operating cadence
• Customer journey mapping and process optimization

My approach is practical and collaborative. Rather than delivering generic frameworks, I build solutions that fit your business, your customers, and the way your teams actually work.

Whether you're building a Customer Success function from the ground up or refining an existing one, I can help create the operational foundation that supports long-term customer growth.
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Background

Head of Global Customer Success
Teads (formerly Outbrain) · 01/06/2016 – 01/03/2025
- Led the global Customer Success organization responsible for customer retention, operational strategy, and scalable post-sale execution across a portfolio exceeding $200M in recurring revenue.
- Built KPI frameworks, customer segmentation models, executive dashboards, forecasting processes, and cross-functional operating rhythms that improved visibility and decision-making.
- Partnered closely with Sales, Finance, Product, BI, and RevOps to strengthen customer data integrity and optimize the customer lifecycle.
- Progressed from Senior Customer Success Manager to Director while helping scale Customer Success operations during a period of rapid company growth.
- Developed standardized onboarding, account planning, customer health measurement, and operational processes that improved consistency across the organization.
- Led customer strategy for strategic accounts while coaching team members and partnering across departments to improve retention, adoption, and operational efficiency.
Senior Advertising Strategist
Rant, Inc. · 01/08/2014 – 01/12/2015
- Managed digital advertising strategy for a portfolio of digital content properties, overseeing paid media campaign performance, vendor relationships, and optimization initiatives.
- Worked closely with premium advertisers and internal teams to improve campaign results while managing monthly advertising budgets of up to $2M.
- Developed a strong foundation in data-driven decision making and partnerships.
Senior Account Manager
Teads (formerly Outbrain) · 01/09/2012 – 08/01/2014
- Managed a portfolio of enterprise digital advertising clients, combining consultative account management with performance analysis to drive customer success and long-term growth.
- Designed standardized onboarding and account evaluation frameworks that improved scalability and service consistency.
- Managed more than $11M in customer revenue while consistently exceeding growth targets.
Senior Account Manager
Vibes · 01/12/2008 – 01/01/2012
- Managed mobile marketing campaigns from implementation through optimization, ensuring successful execution and measurable campaign performance.
- Worked directly with clients to translate business objectives into effective mobile engagement strategies while developing expertise in customer communication and project coordination.
BUT
Michigan State University · 2007 – 2008
BA
Michigan State University · 2002 – 2006
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Working hours

Monday â–ª Today
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed

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