Luciana Loayza
Lima, Peru
Luciana Loayza
CX and Social Media Strategist, E-commerce
Category : Marketing and sales
I help e-commerce and digital brands strengthen their online presence through strategic content, social media marketing, branding, and performance-driven communication.
My work combines content strategy, community management, visual storytelling, and digital campaigns to help brands build stronger customer connections and improve engagement across their platforms.
I also support brands with social media advertising initiatives, audience-focused communication strategies, and e-commerce content aligned with growth and conversion goals.
With a background in communications and customer experience, I bring a strategic and customer-centered perspective to digital branding and online business growth.
My work combines content strategy, community management, visual storytelling, and digital campaigns to help brands build stronger customer connections and improve engagement across their platforms.
I also support brands with social media advertising initiatives, audience-focused communication strategies, and e-commerce content aligned with growth and conversion goals.
With a background in communications and customer experience, I bring a strategic and customer-centered perspective to digital branding and online business growth.
Working hours
- Monday:08h00 To 18h00
- Tuesday:08h00 To 18h00
- Wednesday:08h00 To 18h00
- Thursday:08h00 To 18h00
- Friday:08h00 To 18h00
- Saturday:Not available
- Sunday:Not available
Built the brand and e-commerce experience from the ground up, including website development, Shopify customization, content strategy, product communication, and social media management.
Key responsibilities:
• Brand development and positioning
• Shopify website creation and optimization
• Social media strategy and content creation
• Product storytelling and digital campaigns
• Customer-centered e-commerce experience design
Key responsibilities:
• Brand development and positioning
• Shopify website creation and optimization
• Social media strategy and content creation
• Product storytelling and digital campaigns
• Customer-centered e-commerce experience design
Lead and support digital transformation initiatives focused on improving user experience, operational efficiency, and service design across internal and external platforms.
Key responsibilities:
• Process analysis and optimization for digital services
• User research and stakeholder engagement
• Customer journey mapping and service blueprint development
• UX-focused improvements for digital platforms
• Coordination between business and technology teams
• Requirements gathering and solution design
• Documentation and implementation support for digital initiatives
Key responsibilities:
• Process analysis and optimization for digital services
• User research and stakeholder engagement
• Customer journey mapping and service blueprint development
• UX-focused improvements for digital platforms
• Coordination between business and technology teams
• Requirements gathering and solution design
• Documentation and implementation support for digital initiatives
- 🇬🇧 English
- 🇪🇸 Spanish
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