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Luciana Loayza - cover
Luciana Loayza

Luciana Loayza

CX and Social Media Strategist, E-commerce
📍 Lima, Peru · (0) · Member since May 2026
Availability
🏠 Works remotely / from home Yes No
🧰 Travels to client Yes No

Presentation

I help e-commerce and digital brands strengthen their online presence through strategic content, social media marketing, branding, and performance-driven communication.

My work combines content strategy, community management, visual storytelling, and digital campaigns to help brands build stronger customer connections and improve engagement across their platforms.

I also support brands with social media advertising initiatives, audience-focused communication strategies, and e-commerce content aligned with growth and conversion goals.

With a background in communications and customer experience, I bring a strategic and customer-centered perspective to digital branding and online business growth.
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Background

Brand & E-commerce Strategist
Converlé · 01/10/2025 – Today
Built the brand and e-commerce experience from the ground up, including website development, Shopify customization, content strategy, product communication, and social media management.
Key responsibilities:
• Brand development and positioning
• Shopify website creation and optimization
• Social media strategy and content creation
• Product storytelling and digital campaigns
• Customer-centered e-commerce experience design
Digital Product & Process Especialist
Central Bank of Peru · 12/11/2018 – 30/03/2026
Lead and support digital transformation initiatives focused on improving user experience, operational efficiency, and service design across internal and external platforms.

Key responsibilities:

• Process analysis and optimization for digital services
• User research and stakeholder engagement
• Customer journey mapping and service blueprint development
• UX-focused improvements for digital platforms
• Coordination between business and technology teams
• Requirements gathering and solution design
• Documentation and implementation support for digital initiatives
Specialization in Customer Experience
University of the Pacific · 2022 – 2023
Diploma in Digital Marketing
ISIL · 2018 – 2018
Communication Science
University of Lima · 2011 – 2016
🇬🇧English 🇪🇸Spanish
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Working hours

Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday â–ª Today
Closed

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