Presentation
WHAT I OFFER
Market entry assessment and go/no-go advice
Distributor and dealer search and shortlist
Dealer network optimization
Tender and key account strategy
Forecasting, inventory and logistics advice
Servitization: service, parts and aftermarket revenue
Business transformation for Bangladeshi companies: process improvement, market strategy analysis, risk reduction
YOU RECEIVE
A plain-English written deliverable (market entry brief, partner shortlist, dealer scorecard or 90-day plan). NDA available.
PRICING
Introductory: from €60/hour or €450/day. Fixed-price packages from €1,200. Excl. VAT. After a free 30-minute call, I send a written scope, price and date. Work starts on your approval; 50% at start, 50% on delivery.
ABOUT ME
20 years in heavy equipment, material handling and power systems, in international B2B sales and business development.
Brands I have worked with: Caterpillar, JCB, Zoomlion, FG Wilson, Toyota (forklifts), Doosan, Teksan, HELI .
Navana Interlinks (2006): Toyota forklifts, automation and security systems
SAIF Powertec: Doosan machinery, Teksan generators
Energypac: Assistant GM and Head of Machinery Division, JCB and Heli, 6 branches, P&L
BanglaCAT (Caterpillar dealer): Head of Machine Sales
Zoomlion Bangladesh & Nepal: directed sales, negotiated with global OEMs
Powerpac Engineering(2026): CMO, FG Wilson Generators
MBA (Finance & Marketing, BRAC University), MITB (International Business, University of Dhaka), MBA in Service Innovation and Design (in progress, Finland).
Independent consultant, not affiliated with or endorsed by the brands named. Based in Espoo, Finland. English.
Message me your product, target market and goal for a proposed scope, price and timeline.
Background
Led and aligned commercial, engineering and supply teams across matrix environments to remove supply chain and technical roadblocks.
• Directed multi-country sales operations for heavy earthmoving machinery, excavators and cranes, negotiating directly with global OEM leaders.
• Led the commercial team, influencing without direct authority across global teams and aligning international stakeholders with local objectives through executive communications and technical workshops.
• Built regional distribution networks, cementing long-term partnerships.
• Countered Red Ocean hardware competition in Bangladesh by driving Blue Ocean service innovations, capturing new market segments through strategic optimization of scarce resources.
• Held Chief Business Officer accountability for commercial results across Bangladesh and Nepal.
BanglaCAT (Authorized Caterpillar Dealer)
• Managed national machinery sales for CAT excavators, wheel loaders and heavy infrastructure equipment, with full accountability for targets and forecasts.
• Developed and lead the SEM (a Caterpillar brand) equipment business in Bangladesh.
• Led the sales team and served on MANCOM (Management Committee), working alongside finance, logistics and product support.
• Oversaw pricing strategy, inventory and large-scale tenders.
• Upheld strict commercial compliance across distribution workflows and high corporate governance standards.
• Spearheaded nationwide sales for JCB construction machinery and ran branch dealership operations across 6 locations.
• Managed annual P&L, budgeting and OEM & ODM relations to maintain top-three market share positioning.
• Managed industrial sales for Doosan machinery and Teksan diesel power generation systems.
Mar 2006 – Mar 2009
• Conducted technical evaluation and sales of industrial automation and security systems.
• Conducted sales for Toyota Forklifts.
Research: Impact of Capital Machinery & Industrial Imports on Macroeconomic Indicators,.
Non Major: Electronics, Mathematics, Statistics
Non Major: Electronics, Chemistry, Mathematics, Statistics

