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Presentation
Most e-commerce stores are spending money on the wrong customers.
They run ads, send emails, and push promotions — without knowing who their best buyers actually are, which customers are about to leave, and where their real revenue is coming from.
That's where I come in.
I help e-commerce store owners uncover exactly which customers drive their profits using RFM segmentation, Customer Lifetime Value modeling, and sales data analysis — so they stop wasting budget and start making smarter decisions.
What I can do for your store:
Segment your customers into clear groups — Champions, Loyal, At-Risk, Lost — using RFM analysis
Identify your top 20% customers generating 80% of your revenue
Model Customer Lifetime Value so you know who is worth keeping
Analyze sales trends and flag where revenue is leaking
Deliver a clean, actionable report — not just raw numbers, but real decisions you can take tomorrow
Who this is for:
Shopify store owners, DTC brands, and e-commerce businesses who have customer transaction data but no idea what it is telling them.
Why work with me:
I come from an accounting and finance background. I don't just run formulas — I think in terms of your business money. Every insight I give you connects directly to revenue, cost, or profit.
If you have data sitting in your store and you don't know what to do with it — that data is costing you money every single day.
Let's fix that.
They run ads, send emails, and push promotions — without knowing who their best buyers actually are, which customers are about to leave, and where their real revenue is coming from.
That's where I come in.
I help e-commerce store owners uncover exactly which customers drive their profits using RFM segmentation, Customer Lifetime Value modeling, and sales data analysis — so they stop wasting budget and start making smarter decisions.
What I can do for your store:
Segment your customers into clear groups — Champions, Loyal, At-Risk, Lost — using RFM analysis
Identify your top 20% customers generating 80% of your revenue
Model Customer Lifetime Value so you know who is worth keeping
Analyze sales trends and flag where revenue is leaking
Deliver a clean, actionable report — not just raw numbers, but real decisions you can take tomorrow
Who this is for:
Shopify store owners, DTC brands, and e-commerce businesses who have customer transaction data but no idea what it is telling them.
Why work with me:
I come from an accounting and finance background. I don't just run formulas — I think in terms of your business money. Every insight I give you connects directly to revenue, cost, or profit.
If you have data sitting in your store and you don't know what to do with it — that data is costing you money every single day.
Let's fix that.
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Portfolio
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Offered services
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Background
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Google Digital Marketing & E-commerce
Google Certified in Digital Marketing & E-commerce
I hold the Google Digital Marketing & E-commerce Certificate — a professional certification covering the full spectrum of how online businesses attract, convert, and retain customers.
This includes:
Digital marketing fundamentals and strategy
E-commerce store management and optimization
Email marketing and marketing analytics
Search engine optimization (SEO) basics
Making data-driven marketing decisions
This certification combined with my hands-on expertise in RFM segmentation and Customer Lifetime Value modeling means I don't just understand marketing theory — I connect it directly to your store's revenue and customer data.
I hold the Google Digital Marketing & E-commerce Certificate — a professional certification covering the full spectrum of how online businesses attract, convert, and retain customers.
This includes:
Digital marketing fundamentals and strategy
E-commerce store management and optimization
Email marketing and marketing analytics
Search engine optimization (SEO) basics
Making data-driven marketing decisions
This certification combined with my hands-on expertise in RFM segmentation and Customer Lifetime Value modeling means I don't just understand marketing theory — I connect it directly to your store's revenue and customer data.
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Marketing Analytics Certificate by University of Virginia,
Completed the Marketing Analytics certification by University of Virginia on Coursera, covering customer analytics, regression analysis, A/B testing, CLV modeling, marketing ROI, and data-driven decision-making.
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Google Data Analytics Professional Certificate
I hold the Google Data Analytics Professional Certificate — one of the most recognized data credentials available, covering the complete data analysis process from raw data to real business decisions.
This includes:
Data cleaning and preparation
Analytical thinking and problem solving
Data visualization and reporting
SQL for querying databases
Spreadsheet and dashboard creation
Making business decisions from data
For e-commerce clients specifically, this means I don't just hand you numbers — I clean your messy store data, structure it properly, analyze it, and present findings in a way that is clear enough for any business owner to act on immediately.
This includes:
Data cleaning and preparation
Analytical thinking and problem solving
Data visualization and reporting
SQL for querying databases
Spreadsheet and dashboard creation
Making business decisions from data
For e-commerce clients specifically, this means I don't just hand you numbers — I clean your messy store data, structure it properly, analyze it, and present findings in a way that is clear enough for any business owner to act on immediately.
🇬🇧English 🇵🇰Urdu
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Working hours
Monday â–ª Today
From08h00To23h45
Tuesday
From08h00To23h45
Wednesday
From10h00To23h00
Thursday
From10h00To23h00
Friday
From10h00To23h00
Saturday
From10h00To23h45
Sunday
From10h00To23h45
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